Marketing Manager at Merkur Bets Denmark developing strategies and executing marketing campaigns. Driving growth through data - driven initiatives in a dynamic and international environment.
About the role
- Senior Lifecycle Marketing Lead for Relay's Revenue products, focusing on customer retention and engagement through lifecycle programs. Collaborating cross-functionally to enhance customer journeys and drive growth.
Responsibilities
- Own reactivation, win-back, and existing customer engagement across Revenue products and Subscriptions
- Partner with PMM and Product on subscription attach, upgrade journeys, and multi-product adoption for customers past their first 30 days
- Build programs and measurements from scratch where none exist today
- Architect multi-channel journeys in Iterable across email, push, SMS, and in-app
- Drive adoption of advanced automation, experimentation frameworks, and platform capabilities while maintaining governance standards for compliance, frequency, and deliverability
- Run experiments tied to business KPIs: ARPU, subscription attach, multi-product adoption, churn
- Partner with Analytics to define baselines, size opportunities, surface insights, and own reporting for your scope
- Work with Product, Marketing, Data, Design, and Compliance to shape quarterly priorities, align on GTM plans, and turn business objectives into lifecycle programs that ship and perform
- Coach junior and mid-level teammates on campaign builds, experimentation, and craft
- Define best practices for QA and workflow automation
- Use AI to accelerate analysis, content development, and experimentation
Requirements
- 5+ years in lifecycle marketing, CRM, or growth marketing
- Proven track record of building retention and engagement programs that drive multi-product adoption, subscription growth, or similar revenue outcomes
- Deep expertise in customer segmentation, behavioural analytics, and journey design across channels
- Ability to translate business objectives into clear, effective lifecycle marketing programs
- Strong influence and alignment with cross-functional partners at the manager and leadership level
- Analytical mindset and comfort with turning data into confident decisions
- Proficient in marketing automation platforms: Iterable, Braze, HubSpot, or similar tools
- Strong copywriting skills, capable of giving creative direction, and maintaining quality from brief to launch
- Strong project management skills to manage complex, cross-functional projects across teams and timelines.
Benefits
- Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
- Comprehensive health benefits: enjoy full health benefits from day one. We offer flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
- Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days to use as needed, plus an extra week of office closure during the end-of-year holidays so you can take time off to recharge and come back better for our customers.
- Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees, regardless of location, and accessible for all parents: birthing, non-birthing, and adoptive.
- Hybrid work environment: we value meaningful collaboration and connection at our Toronto office three days a week, with lunch, snacks, and beverages on us.
- Dog-friendly space: can dogs really make you happy and healthy? We don’t know for sure, but since we don’t want to chance it, our office is 100% floof-friendly.
- Personal and professional growth: through ongoing feedback, mentorship, and coaching, work with peers and leaders who are invested in your growth and success.
- Top-tier equipment: as a Mac-first company, our Toronto offices have everything you need to produce your best work comfortably, from multiple screens to ergonomic seating.
- Social connection: we believe in celebrating our wins with two annual company-wide get-togethers, quarterly team events, happy hours, and special events and networking opportunities.
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