Marketing Manager responsible for the strategic growth of Babybel and The Laughing Cow brands in the UK. Managing a marketing team and collaborating with global teams for successful brand execution.
About the role
- Marketing Campaign Specialist at Keywords Studios, overseeing marketing campaigns and managing HubSpot CRM. Role requires B2B marketing experience and collaboration with various teams.
Responsibilities
- Support the development and delivery of integrated marketing campaigns for the Brand team and also across business divisions.
- Translate campaign objectives into actionable plans, timelines, and briefs.
- Coordinate with internal and external teams (SEO, PR, creative, business divisions, sales) to ensure timely execution.
- Oversee the rollout of campaign assets across channels specifically for email and website (case studies, landing pages, news articles), also supporting the wider marketing team with social media, brand and event and paid channels.
- Work closely with the wider marketing team, divisional leads and teams, and subject matter experts across a complex global organisation.
- Lead calls, gather inputs, approvals, and content as needed.
- Keep stakeholders informed via structured updates and reporting.
- Manage HubSpot contact lists, forms, workflows and email sends.
- Support CRM hygiene and reporting.
- Support campaign measurement using HubSpot dashboards and analytics.
- Manage updates in our proprietary CMS (copy updates, image swaps, landing pages, case studies).
- Collaborate with the Website agency on larger UX improvements or content builds.
- Ensure localisation workflows move smoothly by coordinating with internal teams and vendors.
- Monitor campaign and email performance and identify areas for optimisation.
- Support quarterly reporting cycles by extracting clear, useful insights from HubSpot and web analytics.
Requirements
- Strong experience in campaign management and asset coordination,
- 3–5 years’ experience in B2B marketing, preferably across global or multi-region organisations.
- Experience managing HubSpot Marketing Hub (or similar: Salesforce Marketing Cloud, Marketo, etc.).
- Strong working knowledge of Google Workspace; familiarity with Figma is a plus.
- Comfortable updating and maintaining website content through a CMS.
- Strong organisational skills with the ability to manage multiple priorities.
- A proactive communicator who can work both independently and collaboratively.
- An interest in creative industries, gaming, or technology.
Job title
Job type
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Degree requirement
Tech skills
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