Marketing Campaign Specialist at Keywords Studios, overseeing marketing campaigns and managing HubSpot CRM. Role requires B2B marketing experience and collaboration with various teams.
About the role
- Marketing Manager responsible for the strategic growth of Babybel and The Laughing Cow brands in the UK. Managing a marketing team and collaborating with global teams for successful brand execution.
Responsibilities
- Lead the strategic planning and implementation of both 3 year and annual marketing plans for Babybel and The Laughing Cow.
- Coach and develop a high-performing, engaged team of three, with direct line management of two marketing professionals.
- Drive brand equity growth, market share, and brand profitability through consumer-centric, insight-led strategies and activation.
- Influence and collaborate closely with cross-functional teams in the UK, the wider cluster, and with global brand owners to ensure effective communication and execution of key initiatives.
- Act as a brand champion, ensuring consistency in positioning and messaging across all channels.
- Monitor and analyse brand and market performance, providing actionable insights and recommendations.
- Manage budgets and resources efficiently to maximize ROI.
- Lead campaign launches, identify, develop & execute NPD opportunities, and support trade marketing initiatives in alignment with local and global teams.
- Champion a culture of innovation, continuous improvement, and best practice sharing across the team and business.
Requirements
- Significant experience (6+ years) in FMCG brand marketing (ideally with dairy/food/ healthy snacking brands).
- Proven, expert brand builder with consumer behaviour obsession!
- Strong people leadership (2+ years) and team coaching experience.
- Strategic mindset with strong analytical, planning, and commercial acumen.
- Excellent stakeholder management and communication skills, able to work cross-functionally at local, cluster, and global levels.
- Experience in leading brand teams and launching integrated, multi-channel campaigns that cut through and shift the dial.
- Agile and proactive, with a pragmatic approach to problem-solving.
- Passionate about consumer brands and able to inspire teams.
- Someone who brings demonstrable energy, passion & fun to work!
Benefits
- A dynamic, collaborative working environment with genuine responsibility and impact.
- The opportunity to shape beloved brands alongside talented teams.
- Career development in an international business dedicated to sustainability and innovation.
- Competitive salary, benefits, and flexible working
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