Marketing Campaign Specialist at Keywords Studios, overseeing marketing campaigns and managing HubSpot CRM. Role requires B2B marketing experience and collaboration with various teams.
About the role
- Werkstudent Marketing Technology & Channels focusing on marketing automation tasks and analysis in digital projects at Schaeffler. Collaborating on innovative marketing initiatives and technical support.
Responsibilities
- Support in marketing automation, e.g., email marketing using Salesforce Marketing Cloud
- Creation and preparation of reports and analyses using Google Analytics and Power BI
- Evaluation of campaign performance
- Support for the technical maintenance and updating of the company website
- Participation in the development and implementation of digital marketing projects, e.g., A/B tests, landing page creation, and newsletter marketing
- Conducting research on current trends and new marketing technologies, such as artificial intelligence (AI)
- Analysis and optimization of processes with a focus on automation potential
- Support for testing and quality assurance of digital initiatives
Requirements
- Advanced studies in communications, business or media studies, computer science, business informatics, or a comparable degree program
- Initial practical experience with marketing automation tools and CMS (e.g., Salesforce Marketing Cloud)
- Basic knowledge of SEO/SEA and data-driven marketing
- Interest in web technologies
- Strong analytical skills and confident handling of data and data analysis
- Committed, independent and structured working style with high initiative and strong team skills
- Very good written and spoken German and English
- Experience with agile methods and project management tools desirable
Benefits
- Health protection
- Flexible working hours
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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