Sr. Category Marketing Manager shaping global strategies at Ingredion. Leading diverse product portfolio to drive growth and empower sales teams with insights.
About the role
- Analista de Marketing supporting Central dos Benefícios, integrating multiple teams to enhance marketing impact. Focused on campaign generation, retention, and brand strengthening.
Responsibilities
- Structure and manage the annual marketing plan, defining goals, KPIs and strategic directions;
- Translate commercial and Customer Success objectives into acquisition, retention and expansion campaigns;
- Work closely with the partner agency, guiding, monitoring and ensuring the quality of deliverables;
- Develop and optimize the inbound marketing funnel (attraction, nurturing and conversion);
- Create and manage paid media campaigns, email marketing, marketing automation and landing pages;
- Monitor performance metrics such as CPL, CAC, MQL, ROI and conversion rates;
- Support the Customer Success team with value communications, engagement campaigns and customer re-education;
- Build automation flows and strategies to reduce churn and drive cross-selling and up-selling;
- Support the Partnerships team in attracting, activating and engaging new partners;
- Produce case studies, co-branded campaigns and corporate content to strengthen the brand;
- Create and maintain marketing and commercial performance dashboards, analyze data and generate insights for continuous optimization.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration or related fields
- Proven experience with the B2B marketing funnel and management of digital campaigns
- Proficiency with tools such as Salesforce (or similar CRM platforms)
- Experience with paid traffic (Google Ads / Meta Ads) and marketing automation
- Analytical skills and proficiency with measurement tools (Google Analytics, Data Studio, etc.)
- Knowledge of copywriting and customer journey mapping
- Experience in benefits, insurance, HR or B2B SaaS sectors is a plus
Benefits
- Health insurance
- Dental insurance
- Childcare allowance
- Home-office allowance
- Employee discount club
- Workplace exercise sessions
- On-site cafeteria
- Life insurance
- Food allowance
- Cultural allowance
- Meal voucher
- Transportation allowance
- Complimentary breakfast
- Quick massage sessions
- Wellhub (Gympass)
- 'Folga Securitária' (company-specific insurance leave)
- Day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Vice President of Marketing responsible for strategic leadership and execution of marketing strategies driving revenue growth and customer acquisition. Collaborates closely with sales and operations teams to enhance market positioning.
Local Marketing Manager responsible for executing iLOQ’s marketing strategy across key European markets. Focusing on regional growth, brand visibility, and customer engagement initiatives.
Partner Marketing Manager at Benifex developing co - marketing strategies for strategic partners. Overseeing joint initiatives to drive pipeline growth and enhance partner engagement.
Marketing Intern collaborating on omnichannel marketing strategy and influencer management for Love, Bonito. Engaging with various platforms to enhance brand visibility in Singapore.
Join Sanofi's Graduate Programme to gain experience in marketing and commercial strategies while pursuing a university - accredited course. Engage in meaningful projects with international teams.
Marketing Category Manager leading strategic marketing initiatives across EMEA for Ingram Micro. Driving impactful campaigns and ensuring alignment with business goals.
Strategist leading Wealth and Intermediary Client Marketing at Northern Trust. Driving innovation and growth through integrated marketing campaigns across various channels.
Analista de Marketing Pleno atuando no planejamento e execução de campanhas de marketing. Colaboração com times comerciais e análise de métricas de performance.
Marketing Intern or Co - op at Langan providing graphic support for corporate and local marketing groups. Collaborating with teams to drive the firm’s growth and enhance visual materials.