Marketing Campaign Specialist at Keywords Studios, overseeing marketing campaigns and managing HubSpot CRM. Role requires B2B marketing experience and collaboration with various teams.
About the role
- Analista de Marketing supporting Central dos Benefícios, integrating multiple teams to enhance marketing impact. Focused on campaign generation, retention, and brand strengthening.
Responsibilities
- Structure and manage the annual marketing plan, defining goals, KPIs and strategic directions;
- Translate commercial and Customer Success objectives into acquisition, retention and expansion campaigns;
- Work closely with the partner agency, guiding, monitoring and ensuring the quality of deliverables;
- Develop and optimize the inbound marketing funnel (attraction, nurturing and conversion);
- Create and manage paid media campaigns, email marketing, marketing automation and landing pages;
- Monitor performance metrics such as CPL, CAC, MQL, ROI and conversion rates;
- Support the Customer Success team with value communications, engagement campaigns and customer re-education;
- Build automation flows and strategies to reduce churn and drive cross-selling and up-selling;
- Support the Partnerships team in attracting, activating and engaging new partners;
- Produce case studies, co-branded campaigns and corporate content to strengthen the brand;
- Create and maintain marketing and commercial performance dashboards, analyze data and generate insights for continuous optimization.
Requirements
- Bachelor's degree in Marketing, Communications, Business Administration or related fields
- Proven experience with the B2B marketing funnel and management of digital campaigns
- Proficiency with tools such as Salesforce (or similar CRM platforms)
- Experience with paid traffic (Google Ads / Meta Ads) and marketing automation
- Analytical skills and proficiency with measurement tools (Google Analytics, Data Studio, etc.)
- Knowledge of copywriting and customer journey mapping
- Experience in benefits, insurance, HR or B2B SaaS sectors is a plus
Benefits
- Health insurance
- Dental insurance
- Childcare allowance
- Home-office allowance
- Employee discount club
- Workplace exercise sessions
- On-site cafeteria
- Life insurance
- Food allowance
- Cultural allowance
- Meal voucher
- Transportation allowance
- Complimentary breakfast
- Quick massage sessions
- Wellhub (Gympass)
- 'Folga Securitária' (company-specific insurance leave)
- Day off
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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