Email Marketing Coordinator creating and optimizing email campaigns for MRI Software. Focusing on engagement and performance improvement in the North American region with a hybrid work model.
About the role
- Fundraising Specialist focusing on regular donations and email marketing at Light for the World International. Collaborating with teams to develop fundraising strategies and retain donor engagement.
Responsibilities
- Planning, implementation and analysis of activities to convert donors, increase retention, upgrade giving levels and cross-sell, with a focus on telephone and email marketing
- Close collaboration with internal colleagues and external service providers
- Responsibility for the email marketing tool (frontend)
- Designing, executing and analysing target-group-specific campaigns
- Creatively developing texts, images and calls-to-action to boost performance
- Further development of the integration programme through smart linking of offline and online tools
- Implementing measures to improve the repeat-donation (second-donation) rate
Requirements
- Completed vocational training, degree and/or initial experience in fundraising, marketing or a related field
- Creative, proactive personality with strong team spirit and a hands-on mentality
- Analytical thinking and enjoyment of working with data and tools
- Reliable organisational skills — works in a structured way and maintains an overview even when handling many tasks
- Very good written and verbal communication skills in German; English is an advantage
- Confident user of MS Office, especially Word, Excel and Teams
- Enthusiasm for working in the NGO sector and for direct contact with people
Benefits
- Meaningful work: This is your opportunity to drive sustainable change with an internationally recognised development organisation while continuing to develop your professional skills and experience
- Motivated team: Join a committed, diverse and professional team dedicated to continuous growth and innovation
- Participative leadership: We value a leadership culture where your ideas and expertise actively shape our shared success
- Attractive compensation: Enjoy a competitive salary within the national NGO sector, including full social security contributions and a range of additional benefits
- Flexible working arrangements: Benefit from flexible working hours and the possibility to work from home to balance professional and private commitments
- Inclusive work environment: Experience a warm, dynamic and inclusive workplace where everyone’s contributions are valued and collaboration is central to our mission
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