Hybrid Field Marketing Lead

Posted 2 months ago

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About the role

  • Lead the full lifecycle of Broccoli’s tradeshow and event presence—planning, coordinating, and executing all field marketing activities
  • Manage booth logistics, including shipping, setup/teardown, storage, and vendor coordination
  • Own event registrations, speaker applications, and badge handling for internal staff and partners
  • Oversee lead capture, list cleanup, and timely follow-up processes in collaboration with the sales and marketing teams
  • Plan and execute Broccoli-hosted VIP events, partner dinners, or pop-ups to engage customers, influencers, and industry insiders
  • Track event performance and make recommendations to increase ROI and impact
  • Own and grow Broccoli’s strategic partnerships, including trade associations, manufacturers, software platforms, and influencer communities
  • Design and manage a robust referral program that rewards contractors, advocates, and affiliates
  • Collaborate with Sales, Success, and Product on co-branded campaigns, cobranded content, and partner onboarding
  • Cultivate relationships with partners through proactive outreach, meetings, joint events, and social engagement
  • Integrate partners into Broccoli events and marketing, including cobranded booths, materials, campaigns, and VIP moments
  • Use tools like Canva, Figma, or Adobe Express to quickly turn around flyers, booth graphics, handouts, and social posts
  • Support the Marketing team with collateral creation and asset updates to ensure brand consistency
  • Manage swag production and inventory for events, partnerships, and internal use

Requirements

  • 2–4 years of experience in marketing coordination, event planning, field marketing, or partnerships
  • Strong organizational and project management skills with an eye for detail
  • Excellent interpersonal and communication skills; able to represent the brand with clarity and warmth
  • Familiarity with CRM tools, Google Workspace, and lightweight design tools (e.g. Canva or Figma)
  • A hands-on attitude and ability to thrive in a fast-moving, high-energy team environment
  • Bonus: Experience in the trades, tech-enabled field services, or startup environments
  • Are you able to work from our office in San Francisco? (application asks this question)

Benefits

  • Competitive compensation and benefits
  • 0.05% – 0.15% equity
  • Flexible, human-first working culture
  • Big impact in a growing company doing meaningful work
  • A passionate, creative team—and a whole lot of purple swag

Job title

Field Marketing Lead

Job type

Experience level

Senior

Salary

$100,000 - $140,000 per year

Degree requirement

No Education Requirement

Location requirements

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