Global Marketing Manager at GSK leading strategy for specialty care launches. Collaborating with diverse teams to drive brand growth in a dynamic and innovative environment.
About the role
- Ensure consistent brand messaging and positioning across print, digital, social media, and events for Travel+Leisure India and Lifestyle Asia India.
- Oversee creation and execution of brand campaigns reflecting the luxury and premium nature of both publications.
- Analyze market trends and competitive landscape to identify opportunities for brand growth and differentiation.
- Collaborate with editorial teams to create compelling content aligned with target audiences' interests and lifestyles.
- Develop and execute audience engagement programs including email campaigns, loyalty programs, and exclusive events.
- Monitor audience feedback and performance metrics to improve content and engagement strategies.
- Collaborate with the sales team to develop tailored marketing solutions, sales presentations, proposals, and pitch decks for advertisers and partners.
- Support development of branded content, native advertising, sponsorships, and integrated marketing solutions.
- Work with sales to identify and nurture new business opportunities in luxury, travel, and lifestyle sectors through joint marketing initiatives and partnerships.
- Plan and execute high-profile events and cultivate strategic partnerships with luxury brands, travel companies, influencers, and industry stakeholders.
- Lead, mentor, and develop the marketing team, fostering a collaborative and creative environment and ensuring continuous learning.
Requirements
- Proven experience (2+ years) in marketing, preferably within the luxury, travel, or lifestyle sectors.
- Strong experience in both digital and traditional marketing, with a deep understanding of brand building, audience targeting, and content creation.
- Demonstrated expertise in developing and executing successful marketing campaigns across various platforms (social media, print, online, events).
- Excellent leadership, communication, and interpersonal skills, with the ability to work collaboratively across departments.
- Strong analytical and strategic thinking skills, with the ability to track, measure, and report on key performance indicators (KPIs).
- Experience working with luxury brands and an understanding of the high-net-worth individual (HNWI) audience is highly preferred.
- Ability to thrive in a fast-paced, deadline-driven environment.
- A deep passion for travel, lifestyle, and luxury industries is a must.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Master's/MBA or relevant certifications a plus).
- Must be based in Mumbai (candidates must be located in Mumbai).
Benefits
- Be part of a leading media company with iconic brands in the luxury sector.
- Work in a dynamic and creative environment with opportunities for growth.
- Collaborate with a passionate and innovative team committed to excellence.
- Mumbai (Hybrid) work arrangement.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
CO
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