Hybrid Events & Community Manager

at Alternative Payments

• Job title: Events & Community Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: CA$100,000 - CA$140,000 per year
• Degree requirement: Bachelor's Degree
• Tech skills: SQL
• Location requirements: Hybrid, Toronto, Canada

About the role

• Events & Community Manager responsible for scaling Alternative Payments in IT services ecosystem through community initiatives and event management.

Responsibilities

• Own Alternative Payments’ annual event calendar (conferences, trade shows, webinars, roadshows, customer meet-ups).
• Manage event budget ($500K-$1M), logistics, vendor relationships, booth design, and onsite team coordination.
• Partner with Sales, Partnerships, and Customer Success to maximize ROI (pre-event campaigns, onsite demos, post-event follow-up).
• Develop scalable playbooks to ensure consistent, repeatable execution.
• Build and manage Alternative Payments’ community presence (peer groups, user forums, Slack/LinkedIn groups, ambassador programs).
• Act as the point person for associations, peer groups, and ecosystem partners.
• Launch and moderate digital community initiatives (AMAs, customer spotlight programs, online discussions).
• Design and run advocacy initiatives such as customer advisory boards, reference programs, and testimonial pipelines.
• Present in webinars organized by Marketing and industry partners, helping communicate key messages and insights.
• Collaborate with Marketing to enable cross-marketing initiatives by facilitating introductions and joint content opportunities with industry partners.
• Partner with Marketing to produce event and community content: abstracts, panel prep, recap blogs, and social campaigns.
• Drive engagement through creative tactics (gamification, leaderboards, recognition programs).
• Capture field and community insights to inform Sales, Marketing, and Product.
• Track and report KPIs, including:
• Event ROI (pipeline influenced/sourced, cost per SQL).
• Community growth and engagement (active members, participation).
• Advocacy expansion (case studies, references, testimonials).
• Provide leadership with post-event reports and recommendations for improvement.

Requirements

• 3–5+ years of experience in event management, field marketing, or community management (B2B SaaS or FinTech preferred).
• Familiarity with event platforms (Whova, Splash, ON24, Eventbrite) and community tools (Slack, Discord, LinkedIn).
• CRM/marketing automation experience (HubSpot, Salesforce, etc.) a strong plus.
• Excellent communicator, presenter, and storyteller — able to connect with partners, customers, and internal teams.
• Strong project manager with the ability to juggle multiple deadlines and stakeholders.
• Creative, entrepreneurial mindset with a bias for action in high-growth environments.
• Deep understanding of the MSP ecosystem (peer groups, associations, major conferences such as ASCII, IT Nation, MSPGeekCon, ChannelPro, Robin Robins) strongly preferred.
• Willingness to travel across North America (~35–55%).

Benefits

• Competitive salary tailored to your experience, skills, and expertise.
• Equity opportunities so you can share in our growth and success.
• Unlimited PTO and flexibility when you need it most – because work-life balance matters.
• Learning & development stipend to help you grow and do your best work.