Senior event marketing professional leading the execution of trade shows and virtual events for NI. Collaborating with global teams to create impactful experiences for attendees in diverse environments.
Responsibilities
Understand key drivers of successful event execution in digital, in-person, and hybrid medium's experience
Ability to think creatively to improve event activations, ensuring the experience is optimized from first contact, through onsite/online, and post-event experiences
Provide leadership to a cross-organizational team to build consensus on the vision, strategy, messaging, and execution based on solid event solutions to drive business outcomes
Drives event execution, collaborates with internal media teams on promotional plans and ensures all event build elements are on brand including marketing, sales, and employee communications, website, mobile app, promotional items, etc.
Maintains a disciplined and effective project management approach to strategic events
Experience engaging with executive leadership, delivering public presentations to large audiences, and adeptness in managing fast-paced situations with a composed and optimistic approach
Lead all aspects of event agency implementation for pre, during, and post-event activities
Analyzes data and provides insights as a result for future executions to ensure we are optimizing our event marketing investments and aligning our event strategy to our campaigns and business objectives
Requirements
Bachelor's degree preferably in technical, business, communications field or applicable experience
8-10+ years of experience in corporate event management and experiential marketing, preferably in the B2B and enterprise technology spaces
Competency of the English language, along with excellent written, oral, and presentation communication skills
Willingness to travel (>20%), including international when needed but may increase / fluctuate based on business needs
Capability to collaborate with international clients during early morning or evening sessions as per project requirements
Proficient in Microsoft Office programs (Excel, Word, PowerPoint), Salesforce.com, ON24, Microsoft Teams Webinar and Live Events preferred
Experience planning, leading and implementing global events for a large-scale multinational audience
Experience leading different event formats, from exclusive closed-door executive events to large-scale conferences and exhibitions, and webinars
Experience using the latest event technologies, including streaming platforms, registration and participant management platforms, agenda management tools, event promotion tools, mobile apps, project and resource management tools, and tools for live event engagement (polls, Q&As, etc.)
Experience leading timelines and budgets
Experience crafting or leading a coordinated sponsorship program
Ability to work cross-functionally and lead multiple customers and workstreams
Capability to evaluate and rank tasks in a fast-paced environment with strict timelines
Demonstrates leadership skills including leading teams and driving initiatives across multiple groups
Credibility to command respect and lead project customers and contributors at all levels
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