Content Manager responsible for creating and managing marketing content at Generali Global Assistance. Collaborating with teams to enhance customer journeys and drive brand engagement.
About the role
- Create engaging and narrative-driven content for Elavon’s sales teams in Europe. Collaborate with product teams and sales leads to craft bid responses and improve win rates.
Responsibilities
- Create compelling and industry specific collateral to be used with new and existing customers and partners which aligns to our marketing and brand guidelines
- Creative high-quality, engaging and informative content across various formats
- Develop narrative-driven content that tells a story and connects with the target audience
- Edit and proofread content to ensure clarity, consistency and accuracy
- Stay up to date with industry trends and trends and incorporate fresh, innovative approaches to creating content
- Proactively identify opportunities for the Sales teams by utilising internal data and external resources
- Proactively create and maintain a central repository of relevant information to quickly respond to multiple tenders across all markets
- Once an opportunity is qualified via the weekly Opportunity Review Call, plan a bid timetable with scheduled milestone events as per the Bid Management Process
- Lead Bid Kick off sessions to establish roles and responsibilities of the 'virtual Win team' using the Bid Services RACI model
- Lead Win Workshop sessions to facilitate and contribute to strategy and win theme discussions
- Issue actions post calls to ensure attendees are fully aware of their actions and associated due dates
- Collate and submit clarification questions to the customer
- Draft responses to questions using standard bid content as a foundation
- Collaborate with the Sales Lead in the drafting of Executive Summaries
- Support Sales Leads in the production of slide decks and face to face presentation material to support bids
- Maintain a central repository of high-quality material for use in a variety of bid related activity via the internal Q&A Bank and Content Library
- Collect information on reasons for win/loss, including customer interviews, to create meaningful Win/Loss Analysis
- Play an active part in continuous improvement projects to improve the Bid Service and increase win rates
Requirements
- Strong writing and storytelling skills with a passion for crafting engaging narratives
- Ability to adapt writing style to various formats, tones and audiences
- Knowledge, understanding & interpretation of strategic business plans
- Knowledge and experience of proposition commercialisation and effective delivery to market
- Experience of managing senior stakeholders within a matrix organisation
- Highly collaborative individual
- Excellent communication skills and a creative ability to bring compelling messages to internal and external audiences – gaining ‘buy-in’ and traction along the way
- Strong eye for detail; ability to spot and demonstrate trends to senior stakeholders alongside recommended course of action
- Ability to work within fast moving and dynamic sales environment
- Excellent time management skills essential
- Familiarity with bid management processes
Benefits
- exciting, fast-paced and diverse working environment with employees of many different nationalities
- benefits to help you protect your health and financial security; and give you peace of mind
- invest in your career growth with development resources that give you the opportunity to stretch and shine
Job title
Job type
Experience level
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Degree requirement
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