About the role

  • Conceptualize, implement and analyze email campaigns (newsletters, triggered emails, promotions, etc.)
  • Further develop automated customer journeys across the funnel (e.g., welcome series, cart abandonment, reactivation)
  • Take ownership of performance KPIs such as open rates, clicks, conversions and unsubscribes
  • Develop segmentation strategies for targeted, personalized campaigns
  • Work closely with Content, Design and Tech to ensure smooth campaign workflows and to gradually implement strategic and operational CRM topics
  • Build and maintain a cross-channel CRM funnel (B2C and B2B)
  • Responsible for budget and revenue planning and control for the email marketing channel to ensure efficient use of resources
  • Direct reporting to the Head of E-Commerce

Requirements

  • Several years of professional experience in email marketing, ideally in e-commerce and in D2C and B2B environments
  • Initial experience or strong interest in CRM, customer retention and customer lifecycle management
  • Excellent communication skills and experience working with interdisciplinary teams (including international teams)
  • Analytical and conceptual thinker with a structured working style and a good sense of customer needs
  • High degree of initiative, solution orientation and result focus
  • Confident use of email marketing tools (e.g., CleverReach, Klaviyo, Emarsys, Salesforce Marketing Cloud or similar)
  • Fluent German and English; additional languages are an advantage

Benefits

  • High proportion of remote work combined with required presence in Zwiesel possible
  • Exciting and varied role at a market-leading, globally active family-owned company
  • Pleasant team atmosphere within our sales team and modern back-office structures
  • Attractive, performance-based salary with a variable component
  • Numerous corporate benefits

Job title

Email Marketing and CRM Manager

Job type

Experience level

JuniorMid level

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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