District Retail Manager responsible for dealer partnerships and optimizing retail growth for Polaris. Enhancing customer experience and profitability in the Mid-Atlantic region.
Responsibilities
Partner daily with powersports dealerships to strengthen relationships, build influence, enhance retail, drive Polaris & dealer profitability and improve the end user experience.
Drive industry-leading customer experience through each stage of shopping, buying and owning cycle
Responsible for improving the dealer network through prospecting open markets and facilitating upgrades within the dealer network where needed.
Set effective and market appropriate stocking profiles for Wholegood and PG&A
Strategically influence dealers’ showrooms through walk-the-store, merchandising, and point-of-purchase to reflect seasonal consumer programs and market needs
Conduct ongoing trainings on sales process and product for dealers and promote dealer certification program
Execute traffic and closing plans to maximize retail through traditional and digital retail planning
Lead showroom merchandising and accessorizing strategies to improve overall retail experience for consumers
Leverage 3rd party partnerships to maximize PII’s competitive advantage, yielding improved dealer profitability and consumer experiences, in-store and digitally
Create consistent demand through proper merchandising that yields accessory attachment growth
Assist dealers and corporate stakeholders to plan and execute floorplans, merchandising, and corresponding Wholegood and PG&A stocking profiles
Monitor and drive Polaris branding requirements
Review speed and quality processes with dealers around detractor engagement
Work with dealers to assess deficiencies on critical customer expectations (i.e. digital, in-store experience) and drive positive change through training
Effectively communicate to internal and external stakeholders and demonstrate superior follow-through; be the face and voice of Polaris in-store and act as voice-of-the-field to internal stakeholders
Identify and communicate and influence action with dealer profitability and value-add to consumers
Problem-solve for rapid issue resolution, driving win-win-win approach for consumers, dealers and Polaris
Identify and elevate competitive shifts and proactively implement countermeasures as necessary
Requirements
3-5 years field sales and retail sales or dealership experience with proven track record preferred
3-5 years sales administration, distribution and customer service experience
Knowledge of a distribution network strategy
Must possess highly effective influence and relationship-building skills, excellent at customer service
Analytical and sales oriented – able to craft a strategic sell-in based on demonstrated profitability and productivity measures
Proficient in all MS Office software suite
Flexible, comfortable with ambiguity
Multi-tasker, can manage competing priorities
Demonstrated ability to communicate effectively, both verbally and in writing
Mechanical aptitude, hands-on – willing to roll up sleeves
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