Patients Activation Manager for Novo Nordisk ensuring patient activation campaigns align with local needs and global strategies. Collaborating with cross-functional teams in a dynamic environment.
Responsibilities
Ensure successful long-term execution of patient activation campaigns for assigned products
Tailor initiatives to meet local needs while implementing global strategies
Collaborate with cross-functional medical, regulatory and sales teams
Focus on understanding patient journeys and implementing disease management programs
Create innovative solutions and integrate digital marketing strategies
Analyse campaign performance metrics and adjust strategies as needed
Ensure promotional activities adhere to procedures and regulations
Represent company values in interactions with stakeholders
Requirements
University degree in life-sciences (medicine, pharmacy, biology, biotechnology)
1-3 years of experience as a marketeer in a global innovative pharmaceutical company
Experience in Digital marketing
Successful experience in launching new products
Strong business understanding & knowledge of Lithuanian pharmaceutical market
Ability to learn new therapy areas and interpret medical data
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