Hybrid Director, Product Marketing, IT Service

Posted last month

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About the role

  • Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points
  • Drive end-to-end product launches and release marketing for new IT Service features and solutions
  • Develop and execute comprehensive go-to-market plans
  • Partner closely with sales leadership to enable sales teams on product features, benefits, and competitive differentiators
  • Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey
  • Act as a subject matter expert, representing Salesforce at company events, industry events, webinars, and customer engagements
  • Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies

Requirements

  • 8+ years of experience in product marketing, brand marketing, and/or go-to-market
  • 3+ years of experience in the IT Service Management (ITSM) domain or related IT services space
  • Proven ability to develop and execute successful product launches that generate awareness and pipeline
  • Strong ability to strategize and craft compelling messaging and positioning for technology products
  • Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders
  • Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals
  • Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity
  • Hands-on experience working in IT and the ability to "speak IT's language"

Benefits

  • time off programs
  • medical
  • dental
  • vision
  • mental health support
  • paid parental leave
  • life and disability insurance
  • 401(k)
  • employee stock purchasing program

Job title

Director, Product Marketing, IT Service

Job type

Experience level

Lead

Salary

$193,800 - $281,100 per year

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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