Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points
Drive end-to-end product launches and release marketing for new IT Service features and solutions
Develop and execute comprehensive go-to-market plans
Partner closely with sales leadership to enable sales teams on product features, benefits, and competitive differentiators
Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey
Act as a subject matter expert, representing Salesforce at company events, industry events, webinars, and customer engagements
Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies
Requirements
8+ years of experience in product marketing, brand marketing, and/or go-to-market
3+ years of experience in the IT Service Management (ITSM) domain or related IT services space
Proven ability to develop and execute successful product launches that generate awareness and pipeline
Strong ability to strategize and craft compelling messaging and positioning for technology products
Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders
Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals
Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity
Hands-on experience working in IT and the ability to "speak IT's language"
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