Marketing Specialist driving retail partnerships and digital campaigns for fintech. Responsible for creating strategies to boost brand visibility and sales.
About the role
- Director of Product Marketing for IT Service at Salesforce defining product marketing strategy. Leading product launches, messaging and go-to-market plans to drive growth.
Responsibilities
- Define differentiated product messaging and positioning that resonates with IT buyers, highlights key value propositions, and directly addresses their pain points
- Drive end-to-end product launches and release marketing for new IT Service features and solutions
- Develop and execute comprehensive go-to-market plans
- Partner closely with sales leadership to enable sales teams on product features, benefits, and competitive differentiators
- Develop a wide range of compelling content that resonates with the IT buyer and guides them through the purchase journey
- Act as a subject matter expert, representing Salesforce at company events, industry events, webinars, and customer engagements
- Monitor and analyze key performance indicators (KPIs), including revenue and pipeline, leveraging data to inform future product marketing and go-to-market strategies
Requirements
- 8+ years of experience in product marketing, brand marketing, and/or go-to-market
- 3+ years of experience in the IT Service Management (ITSM) domain or related IT services space
- Proven ability to develop and execute successful product launches that generate awareness and pipeline
- Strong ability to strategize and craft compelling messaging and positioning for technology products
- Excellent visual, written, and verbal communication skills, with the ability to present to executive leaders, cross-functional teams, and customers, driving alignment across stakeholders
- Strong analytical mindset with a proven track record of using data to drive decisions and consistently achieving measurable marketing goals
- Proactive, results-driven mindset with the ability to take ownership of new projects and lead through ambiguity
- Hands-on experience working in IT and the ability to "speak IT's language"
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
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