Hybrid Director of Field Marketing

Posted last month

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About the role

  • Lead marketing strategy and execution for the UK region to drive revenue across target segments.
  • Collaborate with product marketing and UK leadership to align priorities and define strategy.
  • Manage and optimise the UK marketing budget, focusing on improving key metrics like CPL, CAC, and conversion rates.
  • Oversee digital marketing performance in paid and organic channels, in partnership with the Director of Digital Marketing.
  • Recruit, mentor, and lead the UK marketing team, while tracking KPIs and campaign performance.
  • Identify joint marketing opportunities with key UK partnerships.
  • Report directly to the General Manager and act as part of the wider marketing leadership team.

Requirements

  • Strong experience in B2B demand generation, events, product & field marketing.
  • Some experience gained with an accounting and bookkeeping technology business.
  • Proven experience in creating and presenting structured marketing plans to senior leadership.
  • Strong background in multi-channel campaign execution and cross-functional collaboration.
  • Expertise in budget management and reporting key metrics (ROI, CPL, CAC).
  • Excellent project management, organisation, and stakeholder engagement skills.
  • Experience in sales enablement and vendor negotiation.
  • Familiarity with Salesforce, HubSpot, and JIRA is preferred.
  • Leadership skills with the ability to mentor teams, prioritise, and delegate effectively.

Benefits

  • Competitive salary.
  • Flexible working arrangements.
  • 25 days off plus bank holidays, volunteering days, summer hours, and a day off the week of your birthday.
  • Employer-paid private medical insurance and health cash plan (Medicash).
  • Cycle to work scheme.
  • Payroll giving.
  • Mental health support through Help@Hand.

Job title

Director of Field Marketing

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

No Education Requirement

Location requirements

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