Customer Business Leader steering e - commerce growth across Amazon and retail partners. Leading strategic direction and P&L delivery for notable food brands like Ben's Original and Tasty Bite.
About the role
- Director of E-Commerce responsible for digital growth and optimizing e-commerce ecosystem for kitchenware brand. Leading teams in site experience, merchandising, engineering, and innovation while ensuring best practices.
Responsibilities
- Own strategy and execution for all Made In e-commerce stores (US, UK, Canada, Australia), ensuring alignment across technology, UX, product, and marketing.
- Drive e-commerce revenue and contribution margin through site optimization, user journey improvements, and technical excellence.
- Lead a high-performing, cross-functional team including developers, CRO specialists, and UI/UX designers.
- Implement and scale a robust conversion rate optimization program with clear testing frameworks, KPIs, and prioritization systems with help from the CRO specialist.
- Lead site merchandising strategy and collaborate with marketing and creative to ensure timely and cohesive product and promotional launches.
- Translate business objectives into customer-facing digital experiences that drive revenue, loyalty, and brand affinity.
- Oversee and prioritize engineering sprints for our headless stack (Vercel + Sanity + Shopify Plus).
- Own the site roadmap and technical backlog, balancing short-term execution with long-term scalability.
- Partner with data and analytics teams to ensure instrumentation and reporting supports rapid decision-making.
- Identify and operationalize emerging AI technologies across the e-commerce funnel (search, personalization, merchandising, customer journey).
- Partner with product, marketing, and customer service teams to evaluate tools and workflows that use AI to improve performance and reduce cost.
- Oversee site operations, including uptime, page performance, QA, and localization.
- Lead the charge on operational rigor: reporting, retrospectives, sprint hygiene, documentation, and post-mortems.
- Ensure accessibility, compliance, and internationalization standards are upheld.
Requirements
- 7+ years in e-commerce leadership roles, ideally at high-growth DTC brands.
- Deep technical understanding of modern headless commerce (Vercel, Sanity, Shopify Plus or similar).
- Proven success managing multi-storefront global e-commerce operations.
- Strong experience building and running CRO programs and experimentation roadmaps.
- Demonstrated ability to lead cross-functional teams: product, design, dev, QA, and site ops.
- Comfortable operating at both strategic and tactical levels—balancing vision with execution.
- Clear point of view on AI’s role in shaping e-commerce over the next 5 years.
- Strong quantitative skills and experience using data to drive prioritization and iteration.
Benefits
- Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans)
- A people-centric workplace with flexible time off
- A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen
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