Own strategy and execution for all Made In e-commerce stores (US, UK, Canada, Australia), ensuring alignment across technology, UX, product, and marketing.
Drive e-commerce revenue and contribution margin through site optimization, user journey improvements, and technical excellence.
Lead a high-performing, cross-functional team including developers, CRO specialists, and UI/UX designers.
Implement and scale a robust conversion rate optimization program with clear testing frameworks, KPIs, and prioritization systems with help from the CRO specialist.
Lead site merchandising strategy and collaborate with marketing and creative to ensure timely and cohesive product and promotional launches.
Translate business objectives into customer-facing digital experiences that drive revenue, loyalty, and brand affinity.
Oversee and prioritize engineering sprints for our headless stack (Vercel + Sanity + Shopify Plus).
Own the site roadmap and technical backlog, balancing short-term execution with long-term scalability.
Partner with data and analytics teams to ensure instrumentation and reporting supports rapid decision-making.
Identify and operationalize emerging AI technologies across the e-commerce funnel (search, personalization, merchandising, customer journey).
Partner with product, marketing, and customer service teams to evaluate tools and workflows that use AI to improve performance and reduce cost.
Oversee site operations, including uptime, page performance, QA, and localization.
Lead the charge on operational rigor: reporting, retrospectives, sprint hygiene, documentation, and post-mortems.
Ensure accessibility, compliance, and internationalization standards are upheld.
Requirements
7+ years in e-commerce leadership roles, ideally at high-growth DTC brands.
Deep technical understanding of modern headless commerce (Vercel, Sanity, Shopify Plus or similar).
Proven success managing multi-storefront global e-commerce operations.
Strong experience building and running CRO programs and experimentation roadmaps.
Demonstrated ability to lead cross-functional teams: product, design, dev, QA, and site ops.
Comfortable operating at both strategic and tactical levels—balancing vision with execution.
Clear point of view on AI’s role in shaping e-commerce over the next 5 years.
Strong quantitative skills and experience using data to drive prioritization and iteration.
Benefits
Competitive salary, stock options, 401k, healthcare benefits (including fertility and family-building care, mental health therapy, teladoc virtual health access along with HSA and FSA plans)
A people-centric workplace with flexible time off
A vibrant, lively office space in the heart of South Austin which includes our onsite studio kitchen
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