Director overseeing EHSS data management and reporting for Nutrien, a leading agriculture company. Responsible for risk assessment and performance metrics within health and safety functions.
About the role
- Director of Customer Acquisition responsible for leading customer growth strategies at Bupa. Overseeing acquisition initiatives across Corporate, SME, and Consumer sectors with a data-driven approach.
Responsibilities
- Lead the customer acquisition strategy across Bupa UKI, ensuring it supports our overall business and customer objectives.
- Identify and target key customer segments, tailoring acquisition efforts to drive profitable growth.
- Develop and deliver acquisition initiatives for Corporate, SME, and Consumer markets, managing budgets and measuring performance across channels.
- Optimise the customer journey, working with insights and commercial teams to improve experiences and outcomes.
- Drive demand generation through digital advertising, content marketing, and social media, in collaboration with engagement and insights teams.
- Oversee marketing operations and technology, ensuring platforms and processes support acquisition goals.
- Use analytics and data to track campaign performance, customer behaviour, and return on investment.
- Ensure compliance and manage risk, working closely with governance and risk teams.
- Lead and inspire a high-performing team, fostering a culture of collaboration, innovation, and accountability.
Requirements
- Must have managed a lead acquisition budget of at least £20m per year
- Proven experience in customer acquisition strategy and execution, ideally in a complex, multi-segment environment.
- Strong leadership skills, with the ability to motivate and develop teams.
- A deep understanding of marketing technology, analytics, and performance measurement.
- Experience in demand generation and customer journey mapping.
- Excellent communication and stakeholder management skills.
- A collaborative mindset and the ability to work across teams and functions.
- A data-driven approach to decision-making and continuous improvement.
Benefits
- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance for you and your family
- Enhanced pension scheme
- Target bonus of 30% based on individual and company performance
- Access to our Viva wellbeing programme
- Discounts on Bupa products and services
- Opportunities for career development and progression
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Senior Director directing health and safety initiatives for Nutrien, a leader in agricultural services. Focus on enhancing safety culture and compliance in Calgary and Saskatoon operations.
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