Technology & Digital Director responsible for leading strategic technology initiatives within senior programs in Supply IT. Aimed at enhancing service delivery and improving user experiences.
About the role
- Director of Conversion at Caesars Digital optimizing onboarding funnels and shaping customer journeys. Leading a team and ensuring compliance with regulations for digital marketing.
Responsibilities
- Develop a culture of data-driven improvement and optimization of the new customer journey.
- Establish test and control frameworks to enhance the registration funnel.
- Identify major areas of friction and work with internal teams to overcome or mitigate.
- Define and communicate a clear strategy of improvements to Senior Management and other key business stakeholders.
- Build and lead a team of conversion specialists, deploying your strategy and frameworks across the digital portfolio.
- Ensure that all journeys are compliant with applicable State and Federal legislation and best practices for digital marketing.
- Distill internal and third-party KPIs into actionable improvements and testing opportunities.
- Constantly improve the testing framework for Caesars Digital's onboarding journeys.
Requirements
- 7+ years of experience in conversion optimization, with a proven track record of optimizing onboarding funnels in a fast-paced and regulated environment.
- Experience in digital marketing with an emphasis on direct response, landing pages, and onboarding funnels.
- Proven track-record of process improvements supported by rigorous testing and data-driven insights.
- Strong proficiency with analytical tools such as Power BI, Mixpanel and Tableau and marketing insights tools like FullStory.
- Excellent analytical skills and the ability to distill complex datasets into clear and concise insights.
- Strong communication skills, able to clearly explain detailed conversion strategies to non-technical stakeholders and collaborate effectively with cross-functional and disparately located teams.
- Exceptional leadership skills with the ability to build and manage a conversion team, while fostering a culture of data-driven continuous improvement.
Benefits
- medical, vision, and dental insurance
- life insurance
- disability insurance
- a 401(k)-matching program
- among other employee benefits
- paid Flexible Time Off
- paid company holidays
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Tech skills
Location requirements
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