Develop and implement a global acquisition marketing strategy aligned with the company’s goals and vision
Lead, mentor, and manage the marketing team, including the Paid Acquisition, Content, SEO and Affiliate Management specialists
Collaborate with senior leadership to align marketing initiatives with business objectives
Collaborate with country managers to tailor global marketing strategies to align with local market dynamics, cultural preferences, and customer behaviors
Ensure that marketing campaigns resonate with regional audiences while adhering to the company’s brand guidelines
Provide guidance, mentorship, and support to country managers, enabling them to execute strategies effectively
Develop strategies to build brand presence and customer base in emerging markets
Oversee the affiliate program's performance, ensuring growth, partner engagement, and ROI optimization
Implement strategies to increase quality of all key acquisition partners
Ensure compliance with industry standards and regulations within the affiliate marketing framework
Lead SEO initiatives to improve organic search performance, traffic, and conversions
Work closely with content, web development, and analytics teams to ensure SEO best practices are integrated
Stay updated on industry trends and algorithm changes, adjusting strategies as needed
Set clear KPIs for all marketing initiatives, monitoring performance across all channels
Drive and ensure that all direct reports set KPIs for their individual members of their team and actively participate in performance measurement
Present regular reports on marketing performance, insights, and recommendations
Optimize budgets to ensure maximum ROI for all marketing investments
Requirements
Proven track record in senior marketing leadership roles focusing on multi-regional marketing management, +5 years experience within B2C environment
Minimum 5 years experience in the iGaming industry (B2C focus is a must)
Experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO)
Exceptional leadership and team management skills with experience managing diverse, global teams
Proficient in data analysis and metrics-driven decision-making
Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels
Bachelor's degree in Marketing, Business, or related field
Benefits
Competitive salary synonymous with skills and experience
Opportunity to make a real impact in a developing organization
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