Hybrid Director, GTM Change Management

at Equinix

• Job title: Director, GTM Change Management
• Job type: Full Time
• Experience level: Lead
• Salary: CA$155,000 - CA$248,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Toronto, Canada

About the role

• Director of GTM Change Management leading transformation narratives and adoption strategies within global CRO organization. Collaborating for clarity and engagement in Sales, Marketing, and Customer Success.

Responsibilities

• Develop and deliver overarching change narratives aligned to GTM strategy and CRO priorities
• Craft compelling case-for-action messaging that resonates across diverse stakeholder groups
• Create role-based “day-in-the-life” views to illustrate how change will impact frontline teams
• Collaborate with Enablement to embed change into CRO cadences, training, and communications
• Ensure front line teams are equipped with the “how” of change through scalable enablement strategies
• Track adoption metrics and feedback to continuously improve change delivery
• Support the launch of new operating models, sales plays, and use cases
• Facilitate stakeholder engagement through structured communications, forums, and feedback loops
• Act as a trusted advisor to GTM leaders, helping shape the tone, timing, and delivery of change communications
• Contribute to executive and board-level narratives that reflect transformation progress and impact
• Leverage feedback, analytics, and external benchmarks to refine storytelling and change management approaches
• Contribute to the build-out of the GTM Transformation team of the future
• Coach team members to strengthen strategic thinking, business acumen, and executional discipline

Requirements

• Bachelor’s degree in Communications, Organizational Development, Business, or a related field or equivalent experience
• Solid / 7+ years in change management, strategic communications, or enablement roles, ideally within global, matrixed organizations
• Experience in technology, SaaS, or data centre environments preferred
• Experience of leading, coaching and developing a team of change specialists
• Proven ability to lead change across diverse geographies and cultures
• Exceptional storytelling skills, ability to simplify complexity and drive emotional engagement
• Demonstrated success in leading change initiatives from design through adoption
• Strong stakeholder engagement and relationship-building skills across all levels
• Understanding of GTM processes and how change impacts Sales, Marketing, and Customer Success
• Familiarity with change management methodologies (e.g., Prosci, Kotter)

Benefits

• Employee Assistance Program
• Health insurance
• Retirement plans
• Paid Time Off (PTO)
• Paid Holidays