Senior Manager, Product Marketing at e.l.f. Beauty leading strategy and execution from concept to launch. Collaborating cross - functionally to ensure timely product launches aligned with brand vision.
About the role
- Director of GTM Change Management leading transformation narratives and adoption strategies within global CRO organization. Collaborating for clarity and engagement in Sales, Marketing, and Customer Success.
Responsibilities
- Develop and deliver overarching change narratives aligned to GTM strategy and CRO priorities
- Craft compelling case-for-action messaging that resonates across diverse stakeholder groups
- Create role-based “day-in-the-life” views to illustrate how change will impact frontline teams
- Collaborate with Enablement to embed change into CRO cadences, training, and communications
- Ensure front line teams are equipped with the “how” of change through scalable enablement strategies
- Track adoption metrics and feedback to continuously improve change delivery
- Support the launch of new operating models, sales plays, and use cases
- Facilitate stakeholder engagement through structured communications, forums, and feedback loops
- Act as a trusted advisor to GTM leaders, helping shape the tone, timing, and delivery of change communications
- Contribute to executive and board-level narratives that reflect transformation progress and impact
- Leverage feedback, analytics, and external benchmarks to refine storytelling and change management approaches
- Contribute to the build-out of the GTM Transformation team of the future
- Coach team members to strengthen strategic thinking, business acumen, and executional discipline
Requirements
- Bachelor’s degree in Communications, Organizational Development, Business, or a related field or equivalent experience
- Solid / 7+ years in change management, strategic communications, or enablement roles, ideally within global, matrixed organizations
- Experience in technology, SaaS, or data centre environments preferred
- Experience of leading, coaching and developing a team of change specialists
- Proven ability to lead change across diverse geographies and cultures
- Exceptional storytelling skills, ability to simplify complexity and drive emotional engagement
- Demonstrated success in leading change initiatives from design through adoption
- Strong stakeholder engagement and relationship-building skills across all levels
- Understanding of GTM processes and how change impacts Sales, Marketing, and Customer Success
- Familiarity with change management methodologies (e.g., Prosci, Kotter)
Benefits
- Employee Assistance Program
- Health insurance
- Retirement plans
- Paid Time Off (PTO)
- Paid Holidays
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