Product Marketing Manager developing and executing strategies for low voltage air and power circuit breakers in ABB's Electrification Smart Power division. Managing portfolio performance and enabling sales team success in the US market.
About the role
- Director of GTM Change Management leading transformation narratives and adoption strategies within global CRO organization. Collaborating for clarity and engagement in Sales, Marketing, and Customer Success.
Responsibilities
- Develop and deliver overarching change narratives aligned to GTM strategy and CRO priorities
- Craft compelling case-for-action messaging that resonates across diverse stakeholder groups
- Create role-based “day-in-the-life” views to illustrate how change will impact frontline teams
- Collaborate with Enablement to embed change into CRO cadences, training, and communications
- Ensure front line teams are equipped with the “how” of change through scalable enablement strategies
- Track adoption metrics and feedback to continuously improve change delivery
- Support the launch of new operating models, sales plays, and use cases
- Facilitate stakeholder engagement through structured communications, forums, and feedback loops
- Act as a trusted advisor to GTM leaders, helping shape the tone, timing, and delivery of change communications
- Contribute to executive and board-level narratives that reflect transformation progress and impact
- Leverage feedback, analytics, and external benchmarks to refine storytelling and change management approaches
- Contribute to the build-out of the GTM Transformation team of the future
- Coach team members to strengthen strategic thinking, business acumen, and executional discipline
Requirements
- Bachelor’s degree in Communications, Organizational Development, Business, or a related field or equivalent experience
- Solid / 7+ years in change management, strategic communications, or enablement roles, ideally within global, matrixed organizations
- Experience in technology, SaaS, or data centre environments preferred
- Experience of leading, coaching and developing a team of change specialists
- Proven ability to lead change across diverse geographies and cultures
- Exceptional storytelling skills, ability to simplify complexity and drive emotional engagement
- Demonstrated success in leading change initiatives from design through adoption
- Strong stakeholder engagement and relationship-building skills across all levels
- Understanding of GTM processes and how change impacts Sales, Marketing, and Customer Success
- Familiarity with change management methodologies (e.g., Prosci, Kotter)
Benefits
- Employee Assistance Program
- Health insurance
- Retirement plans
- Paid Time Off (PTO)
- Paid Holidays
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Go - to - Market Manager driving revenue growth in Japan for AI startup focused on enhancing professional productivity. Leading market strategies across various channels.
Go - To - Market Associate at Haystack owning outbound prospecting and qualification of new sales opportunities. Collaborating with founders to develop mastery in the sales cycle and custom software offerings.
GMP Technician maintaining cleanliness in GMP environments for SBM Management Services. Responsible for routine cleaning tasks and adherence to safety protocols while collaborating with team members.
Senior Product Marketing Manager responsible for EMEA GTM strategies, driving awareness and adoption for Mixpanel's analytics platform through marketing initiatives.
Advisor executing go - to - market strategies for Credit Risk solutions at TransUnion. Collaborating with teams to enhance product awareness and adoption through strategic initiatives.
Product Manager driving innovative energy solutions for Socomec North America, focusing on energy storage systems and power controls. Aligning product strategy with market needs for competitive offerings.
Go - To - Market Coordinator at Andis supporting planning and execution of product launches across various segments. Involved in cross - functional collaboration and maintaining launch readiness.
Product Marketing Manager for Data Center Equipment owning the product roadmap and lifecycle management. Collaborating cross - functionally to support strategic sales opportunities and market execution.
Director of Product Marketing driving strategic marketing initiatives for Pluralsight’s technology learning platform. Partnering with cross - functional teams to shape messaging and customer engagement in the tech industry.