DM
Press Officer responsible for communication and sponsorship strategies at Duisburg Zoo. Engaging with media, stakeholders, and public relations for wildlife conservation efforts.
About the role
- Digital Communications Director responsible for social media strategy and brand engagement. Managing campaigns, collaborating with teams, and overseeing digital storytelling at First American.
Responsibilities
- Lead the vision, strategy, and execution for all social media communications across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok, YouTube)
- Align social media efforts with broader brand, PR, marketing, and corporate communications strategies
- Advise executive leadership on digital engagement trends, brand reputation issues, and strategic opportunities
- Lead crisis response and reputation management on social platforms in coordination with legal and PR teams
- Oversee the planning, creation, and distribution of high-quality, engaging social content that reflects brand values and voice
- Direct social campaigns around key initiatives, launches, or events, including paid and organic strategies
- Ensure messaging consistency and brand integrity across all digital touchpoints
- Partner with internal stakeholders (e.g., marketing, HR, legal, customer service) to support campaigns and initiatives through social media
- Manage relationships with agencies, influencers, and platform representatives
- Monitor and report on KPIs across platforms, using insights to optimize performance and inform strategy
- Oversee use of social listening, monitoring, and analytics tools to track trends and audience sentiment
- Stay ahead of emerging platforms, tools, and best practices to maintain innovative presence
Requirements
- Bachelor’s degree in Communications, Marketing, Public Relations, or a related field (Master’s preferred)
- 8–12 years of experience in social media, digital communications, or content strategy
- Proven success in managing cross-platform social campaigns and building engaged communities
- Experience in brand reputation management and digital crisis response
- Strong understanding of paid social, influencer marketing, SEO, and analytics tools (e.g., Sprout Social, Sprinklr, Google Analytics)
- Exceptional writing, storytelling, and visual content sensibilities
- Comfortable advising executives and representing social strategy to senior stakeholders
- Experience working in highly regulated industries (e.g., healthcare, finance, government)
- Strong understanding of DEI, ESG, or social impact communications via digital platforms
- Familiarity with international or multilingual social media operations (if applicable)
Benefits
- Medical
- Dental
- Vision
- 401k
- PTO/paid sick leave
- Employee stock purchase plan
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