Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
About the role
- Elevate the Narrative: Lead the evolution of our global brand positioning and narrative, ensuring our unique value proposition is clear, compelling, and consistent across all international markets.
- Creative Direction: Own and define the next generation of our visual and verbal identity guidelines. Serve as the ultimate creative director, ensuring all output is high-quality, on-brand, and globally consistent while allowing for regional nuance.
- Pragmatic Scaling: Develop a brand governance model that supports scale and efficiency without sacrificing creative quality or consistency.
- Own the Content Strategy & Execution: Define and execute a global content strategy that establishes SoSafe as the leading voice.
- Thought Leadership: Partner with internal subject matter experts and our product marketing team to translate complex insights into actionable, engaging content that drives organic traffic, lead generation, and sales enablement.
- Content to Funnel: Ensure content is strategically mapped to the customer journey (TOFU, MOFU, BOFU), driving measurable brand lift and pipeline velocity.
- Integrated Campaign Design: Develop and implement integrated communications plans that support business goals across Europe.
- Executive Advocacy: Oversee PR, media relations, and high-stakes communications. Advise and prepare executives for public appearances, keynotes, and media engagements, ensuring alignment with the core SoSafe mission.
- Flagship Ownership: Own and elevate the Human Firewall Conference into a globally recognized, branded thought leadership event, driving increasing industry recognition year over year.
- Team Empowerment: Manage, mentor, and grow a high-performing, multidisciplinary team spanning Brand, Design, Social Media, and Communications. Instill a culture of creative excellence, autonomy, and accountability.
- Cross-Functional Leadership: Collaborate closely with People & Culture, GTM, and Product Marketing to seamlessly embed the brand story into product launches, talent attraction, sales enablement, and customer experience.
- Data-Driven Impact: Define and report on clear brand performance metrics (brand awareness, branded search, share of voice) and connect them directly to business outcomes (lead quality, customer trust, and talent pipeline).
Requirements
- 10+ years of experience in brand strategy, creative direction, and communications, with proven success in leading cross-functional teams in a high pace environment.
- You have experience leading large-scale content production and know how to work with a constellation of freelancers, agencies, and creators.
- Strategic Storyteller: You possess a rare ability to translate complex B2B concepts (e.g., behavioral science, human risk) into clear, emotionally resonant narratives and campaigns.
- Tech & B2B SaaS Scale-Up Experience: Proven track record in a B2B SaaS, managing brand strategy across multiple international regions.
- Pragmatic & Creative: You are comfortable working with ambiguity, moving quickly, and iterating (test & learn), while always pushing for creative excellence and high production quality.
- Excellent Communicator: Exceptional written and verbal communication skills, with a sharp eye for both the big picture and the critical details required for brand consistency.
- Data Literacy: You use data not just to report, but to optimize brand campaigns and effectively link creative spend to business growth.
- A collaborative and empathetic leader who builds strong, trusted relationships across organizational boundaries.
Benefits
- Work/Life balance: Flexible hours, 33 vacation days
- Wellbeing and financial support: Access to Open Up, corporate discounts
- Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
- And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
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