Hybrid Director, Brand and Content

at SoSafe

• Job title: Director, Brand and Content
• Job type: Full Time
• Experience level: Lead
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Cologne, Germany

About the role

• Director of Brand & Content leading global brand strategy and content production for a cybersecurity scale-up. Focused on human risk management and organizational defense through behavioral science.

Responsibilities

• Elevate the Narrative: Lead the evolution of our global brand positioning and narrative, ensuring our unique value proposition is clear, compelling, and consistent across all international markets.
• Creative Direction: Own and define the next generation of our visual and verbal identity guidelines. Serve as the ultimate creative director, ensuring all output is high-quality, on-brand, and globally consistent while allowing for regional nuance.
• Pragmatic Scaling: Develop a brand governance model that supports scale and efficiency without sacrificing creative quality or consistency.
• Own the Content Strategy & Execution: Define and execute a global content strategy that establishes SoSafe as the leading voice.
• Thought Leadership: Partner with internal subject matter experts and our product marketing team to translate complex insights into actionable, engaging content that drives organic traffic, lead generation, and sales enablement.
• Content to Funnel: Ensure content is strategically mapped to the customer journey (TOFU, MOFU, BOFU), driving measurable brand lift and pipeline velocity.
• Integrated Campaign Design: Develop and implement integrated communications plans that support business goals across Europe.
• Executive Advocacy: Oversee PR, media relations, and high-stakes communications. Advise and prepare executives for public appearances, keynotes, and media engagements, ensuring alignment with the core SoSafe mission.
• Flagship Ownership: Own and elevate the Human Firewall Conference into a globally recognized, branded thought leadership event, driving increasing industry recognition year over year.
• Team Empowerment: Manage, mentor, and grow a high-performing, multidisciplinary team spanning Brand, Design, Social Media, and Communications. Instill a culture of creative excellence, autonomy, and accountability.
• Cross-Functional Leadership: Collaborate closely with People & Culture, GTM, and Product Marketing to seamlessly embed the brand story into product launches, talent attraction, sales enablement, and customer experience.
• Data-Driven Impact: Define and report on clear brand performance metrics (brand awareness, branded search, share of voice) and connect them directly to business outcomes (lead quality, customer trust, and talent pipeline).

Requirements

• 10+ years of experience in brand strategy, creative direction, and communications, with proven success in leading cross-functional teams in a high pace environment.
• You have experience leading large-scale content production and know how to work with a constellation of freelancers, agencies, and creators.
• Strategic Storyteller: You possess a rare ability to translate complex B2B concepts (e.g., behavioral science, human risk) into clear, emotionally resonant narratives and campaigns.
• Tech & B2B SaaS Scale-Up Experience: Proven track record in a B2B SaaS, managing brand strategy across multiple international regions.
• Pragmatic & Creative: You are comfortable working with ambiguity, moving quickly, and iterating (test & learn), while always pushing for creative excellence and high production quality.
• Excellent Communicator: Exceptional written and verbal communication skills, with a sharp eye for both the big picture and the critical details required for brand consistency.
• Data Literacy: You use data not just to report, but to optimize brand campaigns and effectively link creative spend to business growth.
• A collaborative and empathetic leader who builds strong, trusted relationships across organizational boundaries.

Benefits

• Work/Life balance: Flexible hours, 33 vacation days
• Wellbeing and financial support: Access to Open Up, corporate discounts
• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet-ups
• And the list goes on: Tech equipment, referral bonuses, dog-friendly HQ