Hybrid Content Marketer

at Smappee

• Job title: Content Marketer
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Harelbeke, Belgium

About the role

• Content Marketeer crafting engaging narratives in energy management and EV charging to support Smappee’s commercial growth, driving innovation for sustainability.

Responsibilities

• Develop and execute Smappee’s content strategy across markets and customer segments.
• Build and maintain a structured content plan and editorial calendar.
• Create compelling and accurate content for blogs, newsletters, product pages and to a lesser extent for social media.
• Translate complex technical topics—such as energy monitoring, EV charging, and automation into accessible language.
• Coordinate creative assets, translations, and localization with internal and external partners.
• Monitor content performance, track SEO and engagement metrics, and optimize based on insights.
• Collaborate with stakeholders across product, sales, R&D, and marketing to gather input and deliver publishable content.

Requirements

• Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or equivalent experience.
• Minimum 5 years of experience in content marketing, ideally in technical or complex industries.
• Strong writing and editing skills, with a clear strength in long-form content such as blogs, articles, and in-depth storytelling.
• Ability to explain technical concepts clearly and accurately.
• Experience with SEO, keyword research, and content performance analytics.
• Experience working with customer journeys and identifying content gaps.
• Fluent in English (Dutch or French are strong assets).
• Experience with Craft CMS, HubSpot, or AI/LLM tools is a plus.
• Curious, proactive, hands-on, and a collaborative team player.

Benefits

• An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow.
• Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.
• A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ.
• Remuneration according to experience, completed with extra-legal benefits such as meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days, profit participation and optional bicycle leasing.
• A job where you can truly contribute to a better planet.