Hybrid Content Marketer

Posted 2 hours ago

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About the role

  • Content Marketeer crafting engaging narratives in energy management and EV charging to support Smappee’s commercial growth, driving innovation for sustainability.

Responsibilities

  • Develop and execute Smappee’s content strategy across markets and customer segments.
  • Build and maintain a structured content plan and editorial calendar.
  • Create compelling and accurate content for blogs, newsletters, product pages and to a lesser extent for social media.
  • Translate complex technical topics—such as energy monitoring, EV charging, and automation into accessible language.
  • Coordinate creative assets, translations, and localization with internal and external partners.
  • Monitor content performance, track SEO and engagement metrics, and optimize based on insights.
  • Collaborate with stakeholders across product, sales, R&D, and marketing to gather input and deliver publishable content.

Requirements

  • Bachelor’s or Master’s degree in Marketing, Communications, Journalism, or equivalent experience.
  • Minimum 5 years of experience in content marketing, ideally in technical or complex industries.
  • Strong writing and editing skills, with a clear strength in long-form content such as blogs, articles, and in-depth storytelling.
  • Ability to explain technical concepts clearly and accurately.
  • Experience with SEO, keyword research, and content performance analytics.
  • Experience working with customer journeys and identifying content gaps.
  • Fluent in English (Dutch or French are strong assets).
  • Experience with Craft CMS, HubSpot, or AI/LLM tools is a plus.
  • Curious, proactive, hands-on, and a collaborative team player.

Benefits

  • An inspiring office environment at cleantech hub Snowball: a place where companies with a heart for sustainable innovation can get inspired and grow.
  • Personal growth with multiple career and personal development opportunities in an organization that is constantly evolving.
  • A chance to participate in team activities, companywide events and monthly drinks with your colleagues at the HQ.
  • Remuneration according to experience, completed with extra-legal benefits such as meal vouchers, eco vouchers, health insurance, group insurance, holidays supplemented with ADV days, profit participation and optional bicycle leasing.
  • A job where you can truly contribute to a better planet.

Job title

Content Marketer

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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