Media Relations and Content Strategy Manager responsible for external communications and content strategy at Wheels. Collaborating with internal leaders to enhance brand awareness and reputation in B2B services.
Responsibilities
Develop and execute external communications programs across PR, social media, paid media, and owned channels
Develop and manage content that supports thought leadership, brand differentiation, and industry credibility
Support executive and subject-matter visibility through bylines, speaking opportunities and industry events
Write and edit content for external communications (press releases, articles, pitches, statements)
Ensure all external communications align with brand messaging and tone
Create, schedule, and publish posts across LinkedIn and other relevant platforms
Monitor engagement and respond to comments/messages in alignment with brand voice
Collaborate with subject-matter experts and other content developers to source insights and support content creation as needed
Requirements
5-7 years of progressive experience in marketing, communications, PR, social media, preferably in B2B and/or professional services
Bachelor's degree in Marketing, Communications, or related field
Skilled at translating complex services, insights and perspectives into clear, compelling narratives for stakeholders including external audience
Working knowledge of social media platforms and management tools, (e.g., Hootsuite, Sprout Social), content distribution, and media engagement best practices
Strong organizational and project management skills, comfortable managing timelines, agencies, and internal review processes
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