Werkstudent:in für E - Mail Marketing zur Unterstützung von kreativen Ideen und Kampagnen in wachsendem eCommerce Unternehmen in Köln. Engagement in einem dynamischen Team und spannende Aufgaben erwarten dich.
About the role
- Media Relations and Content Strategy Manager responsible for external communications and content strategy at Wheels. Collaborating with internal leaders to enhance brand awareness and reputation in B2B services.
Responsibilities
- Develop and execute external communications programs across PR, social media, paid media, and owned channels
- Develop and manage content that supports thought leadership, brand differentiation, and industry credibility
- Support executive and subject-matter visibility through bylines, speaking opportunities and industry events
- Write and edit content for external communications (press releases, articles, pitches, statements)
- Ensure all external communications align with brand messaging and tone
- Create, schedule, and publish posts across LinkedIn and other relevant platforms
- Monitor engagement and respond to comments/messages in alignment with brand voice
- Collaborate with subject-matter experts and other content developers to source insights and support content creation as needed
Requirements
- 5-7 years of progressive experience in marketing, communications, PR, social media, preferably in B2B and/or professional services
- Bachelor's degree in Marketing, Communications, or related field
- Skilled at translating complex services, insights and perspectives into clear, compelling narratives for stakeholders including external audience
- Working knowledge of social media platforms and management tools, (e.g., Hootsuite, Sprout Social), content distribution, and media engagement best practices
- Strong organizational and project management skills, comfortable managing timelines, agencies, and internal review processes
Benefits
- Health insurance
- 401(k) matching
- Paid time off
- Professional development opportunities
- Flexible work arrangements
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