Online Marketing Internship at Shopwise GmbH, specializing in Content Management and e - Commerce strategies development. Gaining hands - on experience with SEO, content creation, and marketing tools in a Berlin office.
About the role
- Develop and execute search engine optimization (SEO) strategies aligned with business goals, digital campaigns, and product priorities
- Conduct keyword research to identify high-value opportunities for evergreen and campaign-specific content
- Partner with lines of business (LOB), marketing strategists, and agency teams to develop product specific roadmaps and success metrics to achieve LOB goals through paid and organic digital marketing strategies
- Develop and oversee SEO roadmaps and test-and-learn strategies, identifying and optimizing content opportunities across web properties to align with SEO best practices and strategic goals
- Collaborate with writers, designers, product owners, and internal stakeholders including Legal, Risk and Compliance to ensure content accuracy, compliance and strategic alignment
- Optimize metadata including meta titles, descriptions, H1/H2 structures and internal linking strategies to improve rankings and user experience
- Perform technical SEO audits to identify and resolve issues affecting crawlability, indexation, page speed, Core Web Vitals and structured data (schema.org)
- Utilize web analytics (Google Analytics and Google Search Console) and performance data to inform digital marketing strategies, while collaborating with development teams to optimize site architecture, redirects, XML sitemaps, and canonical tags for improved SEO and reporting
- Create and analyze SEO performance reports using tools like Google Search Console and Google analytics, partnering with agencies to refine success metrics and optimize performance against goals and budget
- Stay current on digital and SEO trends, algorithm updates, competitive insights and emerging technologies and educate internal teams on SEO and digital marketing best practices
- Perform other duties as assigned
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent combination of education and experience required
- 6+ years digital marketing experience required
- 3+ years experience managing paid digital media campaigns required
- Strong knowledge of the industry's competitive landscape and the factors that differentiate Commerce Bank and its competitors in the market
- Strong quantitative, technical, analytical, and problem-solving skills
- Ability to translate data insights into actionable digital marketing strategies
- Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
- Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities
- Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills
- Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and Core Values
- Intermediate level proficiency with Microsoft Word, Excel, Teams, and Outlook
- Experience with SEO including keyword research, metadata optimization, internal linking, and technical SEO audits
- Experience with Google Analytics and Google Search Console
- Familiarity with Core Web Vitals, page speed optimization, structured data (schema.org), XML sitemaps, redirects, and canonical tags
- Experience collaborating with lines of business, agencies, writers, designers, product owners, Legal, Risk and Compliance
- Financial services experience preferred
- Google Ads & Analytics certification preferred
Benefits
- employer sponsored health, dental, and vision insurance
- 401(k)
- life insurance
- paid vacation
- paid personal time
- career development
- education assistance
- voluntary supplemental benefits
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