Digital Marketing Manager developing and executing innovative marketing initiatives for healthcare. Collaborating with teams to drive engagement and optimize performance in campaigns across multiple channels.
About the role
- Digital Marketing Specialist driving impactful marketing campaigns across the MEA region for Axis, a tech company in network video and security solutions.
Responsibilities
- Own and drive impactful digital marketing campaigns across the MEA region.
- Mapping customer journeys, creating campaigns, and optimizing conversion rates.
- Designing and monitoring email campaigns and ensuring efficient data flow between platforms.
- Coordinating with the EMEA marketing team to execute localized campaigns.
- Developing integrated demand generation campaigns across digital channels and tracking performance.
- Measuring campaign performance, providing insights, and optimizing conversion rates.
- Creating dashboards and reports for marketing decisions and supporting lead generation optimization.
- Managing the marketing automation platform, creating templates, and training teams.
- Developing and executing the MEA Account-Based Marketing strategy.
Requirements
- 6+ years of digital marketing or demand generation experience
- Hands-on experience with Salesforce/Pardot (certified is a plus)
- Strong understanding of customer journeys, lead nurturing, and digital metrics
- Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools
- Excellent project management and organizational skills
- Ability to collaborate with cross-functional and regional teams
- Excellent communication in English.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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