Digital Marketing Specialist driving impactful marketing campaigns across the MEA region for Axis, a tech company in network video and security solutions.
Responsibilities
Own and drive impactful digital marketing campaigns across the MEA region.
Mapping customer journeys, creating campaigns, and optimizing conversion rates.
Designing and monitoring email campaigns and ensuring efficient data flow between platforms.
Coordinating with the EMEA marketing team to execute localized campaigns.
Developing integrated demand generation campaigns across digital channels and tracking performance.
Measuring campaign performance, providing insights, and optimizing conversion rates.
Creating dashboards and reports for marketing decisions and supporting lead generation optimization.
Managing the marketing automation platform, creating templates, and training teams.
Developing and executing the MEA Account-Based Marketing strategy.
Requirements
6+ years of digital marketing or demand generation experience
Hands-on experience with Salesforce/Pardot (certified is a plus)
Strong understanding of customer journeys, lead nurturing, and digital metrics
Solid knowledge of Google Ads, LinkedIn Campaign Manager, and other digital tools
Excellent project management and organizational skills
Ability to collaborate with cross-functional and regional teams
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