Marketing Digital Strategist creating and managing strategies that drive brand awareness at Regions. Involves synthesizing insights and leading the delivery of digital marketing across multiple channels.
WO
Hybrid Digital Marketing Operations Manager – Strategic Communications and Marketing
Posted 3 months ago
About the role
- Digital Marketing Operations Manager managing SFMC environment and supporting admissions at West Virginia University. Driving campaign performance and mentoring teams in digital marketing automation.
Responsibilities
- The Digital Marketing Operations Manager manages and optimizes West Virginia University’s SFMC environment
- Supporting admissions and recruitment communications through Salesforce CRM, Marketing Cloud, and Blackthorn.
- Develop journey strategies, automate workflows, and track performance.
- Drive system efficiency, campaign performance, and data strategy to support enrollment and brand growth.
- Assist in mentoring teams and steering the evolution of marketing automation across the university.
Requirements
- Bachelor's degree
- A minimum of five (5) years of related experience including: 3+ years of experience managing email marketing campaigns in SFMC or a comparable platform (e.g., Marketo, Adobe Journey Optimizer)
- Any equivalent combination of related education and/or experience will be considered.
- Working knowledge of AMPscript, SQL, HTML, and CSS as they relate to email development.
- Experience with Litmus and audience segmentation.
- Understanding of CAN-SPAM, GDPR, and CCPA regulations.
- Strong grasp of digital marketing processes, data-driven strategy, and automation best practices.
- Excellent communication, project management, and problem-solving skills.
- Proven ability to work independently and lead collaboratively.
Benefits
- 37.5-hour work week
- 13 paid holidays
- 24 annual leave (vacation) days per year
- 18 sick days per year
- WVU offers a range of health insurance and other benefits
- 401(a) retirement savings with 6% employee contribution match
- eligibility to continue health insurance
- other retiree perks
- Wellness programs
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Digital Marketing Specialist at Binnie managing digital content and executing marketing strategies. Collaborating with teams and enhancing brand presence through integrated campaigns in Burnaby, BC.
Digital Marketing Intern supporting the marketing team in creating promotional material and executing campaigns. Ideal for someone eager to learn about digital marketing and brand promotion.
Digital Marketing Specialist driving growth for ASUS brand across Consumer PC and Gaming markets. Managing paid media campaigns and supporting affiliate marketing programs in hybrid role.
Digital Marketing Optimization Specialist focusing on Google Ads in Bulgaria. Joining an international project and optimizing online advertising campaigns for better performance.
Senior Online Marketing Manager responsible for performance marketing focused on Meta/LinkedIn ads at Teaching Socials. Collaborating with teams to create effective marketing funnels and optimize campaigns.
Account Manager responsible for media campaign setup and optimization in an online marketing firm. Analyzing performance and developing strategies for digital advertising campaigns.
Digital Marketing Manager for executing paid media, SEO, and affiliate marketing campaigns at Ostrichpillow. Collaborating with agencies and internal teams to optimize campaign performance and track results.
Intern in digital marketing assisting with the implementation of digital marketing strategy at Sim&Cure. Managing content creation across various digital channels while gaining hands - on experience.
