Hybrid Digital Marketing Operations Manager – Strategic Communications and Marketing

Posted 2 weeks ago

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About the role

  • The Digital Marketing Operations Manager manages and optimizes West Virginia University’s SFMC environment
  • Supporting admissions and recruitment communications through Salesforce CRM, Marketing Cloud, and Blackthorn.
  • Develop journey strategies, automate workflows, and track performance.
  • Drive system efficiency, campaign performance, and data strategy to support enrollment and brand growth.
  • Assist in mentoring teams and steering the evolution of marketing automation across the university.

Requirements

  • Bachelor's degree
  • A minimum of five (5) years of related experience including: 3+ years of experience managing email marketing campaigns in SFMC or a comparable platform (e.g., Marketo, Adobe Journey Optimizer)
  • Any equivalent combination of related education and/or experience will be considered.
  • Working knowledge of AMPscript, SQL, HTML, and CSS as they relate to email development.
  • Experience with Litmus and audience segmentation.
  • Understanding of CAN-SPAM, GDPR, and CCPA regulations.
  • Strong grasp of digital marketing processes, data-driven strategy, and automation best practices.
  • Excellent communication, project management, and problem-solving skills.
  • Proven ability to work independently and lead collaboratively.

Benefits

  • 37.5-hour work week
  • 13 paid holidays
  • 24 annual leave (vacation) days per year
  • 18 sick days per year
  • WVU offers a range of health insurance and other benefits
  • 401(a) retirement savings with 6% employee contribution match
  • eligibility to continue health insurance
  • other retiree perks
  • Wellness programs

Job title

Digital Marketing Operations Manager – Strategic Communications and Marketing

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Tech skills

Location requirements

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