Accountable for multi-channel digital marketing campaigns delivering against agreed pipeline, ROI, and lead generation targets
Manage paid media budgets effectively to maximize return on investment
Optimize digital channels (paid, organic, SEO, display, retargeting) to support overall business growth objectives
Accurately track, analyze, and use digital performance data (CPL, CTR, CAC, pipeline influence, ROI) to inform decision making and continuous improvement
Ensure cross-functional alignment with content, CRM, web, and product marketing to support campaigns, product launches, and client acquisition/retention goals
Plan, launch, and optimize campaigns across Google and Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms
Test and optimize ad creatives, copy, landing pages, bidding strategies, and targeting approaches
Run A/B tests on landing pages and calls-to-action to improve conversion rates
Use analytics and marketing tools (Google Analytics, GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance
Collaborate with web and design teams to enhance user experience, conversion paths, and CRO
Partner with content and web teams to deliver SEO strategies (on-page, off-page, technical) and conduct regular site audits
Work with the CRM Manager to align digital activity with revenue and attribution data
Support product launches, webinars, events, and ABM campaigns with tailored digital promotion
Use data to prioritize high performing channels, formats, and messaging themes
Stay up-to-date on best practices, trends, and innovations in digital marketing and make recommendations for improvement
Report to VP, Marketing & Communications
Requirements
Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
Proven success managing paid search and paid social campaigns with measurable pipeline impact
Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
Experience with marketing attribution, automation, and CRM through HubSpot
Data-driven mindset with a focus on metrics and experimentation
Experience working across time zones
Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages
Ability to plan, launch, and optimize campaigns across Google, Bing, LinkedIn, Meta, YouTube, and third-party platforms
Experience testing and optimizing ad creatives, copy, landing pages, bidding strategies, and targeting approaches
Experience running A/B tests on landing pages and calls-to-action to improve conversion rates
Experience using analytics and marketing tools such as Search Console and Hotjar
Ability to collaborate with web, design, content, CRM, and product marketing teams
Located in Canada (Remote – Canada); candidates in Quebec or Ontario not eligible for this role
Able to work east coast hours
Willingness to attend key on-site events/activities 4 times per year (travel expenses covered)
Benefits
22 days of PTO (vacation, personal time, whatever you choose to use it for)
13 paid holidays
10 Paid Sick Days
Professional development opportunities
Two volunteering days per year
Flexible working with support for WFH setup / equipment
Employee and Family Assistance Program (EFAP) through Dialogue
Month-long Paid Sabbatical after 5 years of service
Free snacks, drinks and breakfast items in our offices
Varied range of regular socials throughout the year (company pays travel to NYC 4x per year: travel, stay, food)
Company provides hardware and reasonable support for home working setup
Remote-first approach and flexible working options
Spektrix covers work-related travel expenses for remote-based team members
Exploring increased benefit offerings for Canadian team members including healthcare top-ups and pension options by Q2 2025
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