Hybrid Digital Marketing Manager

Posted last month

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About the role

  • Accountable for multi-channel digital marketing campaigns delivering against agreed pipeline, ROI, and lead generation targets
  • Manage paid media budgets effectively to maximize return on investment
  • Optimize digital channels (paid, organic, SEO, display, retargeting) to support overall business growth objectives
  • Accurately track, analyze, and use digital performance data (CPL, CTR, CAC, pipeline influence, ROI) to inform decision making and continuous improvement
  • Ensure cross-functional alignment with content, CRM, web, and product marketing to support campaigns, product launches, and client acquisition/retention goals
  • Plan, launch, and optimize campaigns across Google and Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms
  • Test and optimize ad creatives, copy, landing pages, bidding strategies, and targeting approaches
  • Run A/B tests on landing pages and calls-to-action to improve conversion rates
  • Use analytics and marketing tools (Google Analytics, GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance
  • Collaborate with web and design teams to enhance user experience, conversion paths, and CRO
  • Partner with content and web teams to deliver SEO strategies (on-page, off-page, technical) and conduct regular site audits
  • Work with the CRM Manager to align digital activity with revenue and attribution data
  • Support product launches, webinars, events, and ABM campaigns with tailored digital promotion
  • Use data to prioritize high performing channels, formats, and messaging themes
  • Stay up-to-date on best practices, trends, and innovations in digital marketing and make recommendations for improvement
  • Report to VP, Marketing & Communications

Requirements

  • Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
  • Proven success managing paid search and paid social campaigns with measurable pipeline impact
  • Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
  • Experience with marketing attribution, automation, and CRM through HubSpot
  • Data-driven mindset with a focus on metrics and experimentation
  • Experience working across time zones
  • Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
  • Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages
  • Ability to plan, launch, and optimize campaigns across Google, Bing, LinkedIn, Meta, YouTube, and third-party platforms
  • Experience testing and optimizing ad creatives, copy, landing pages, bidding strategies, and targeting approaches
  • Experience running A/B tests on landing pages and calls-to-action to improve conversion rates
  • Experience using analytics and marketing tools such as Search Console and Hotjar
  • Ability to collaborate with web, design, content, CRM, and product marketing teams
  • Located in Canada (Remote – Canada); candidates in Quebec or Ontario not eligible for this role
  • Able to work east coast hours
  • Willingness to attend key on-site events/activities 4 times per year (travel expenses covered)

Benefits

  • 22 days of PTO (vacation, personal time, whatever you choose to use it for)
  • 13 paid holidays
  • 10 Paid Sick Days
  • Professional development opportunities
  • Two volunteering days per year
  • Flexible working with support for WFH setup / equipment
  • Employee and Family Assistance Program (EFAP) through Dialogue
  • Month-long Paid Sabbatical after 5 years of service
  • Free snacks, drinks and breakfast items in our offices
  • Varied range of regular socials throughout the year (company pays travel to NYC 4x per year: travel, stay, food)
  • Company provides hardware and reasonable support for home working setup
  • Remote-first approach and flexible working options
  • Spektrix covers work-related travel expenses for remote-based team members
  • Exploring increased benefit offerings for Canadian team members including healthcare top-ups and pension options by Q2 2025

Job title

Digital Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

CA$90,000 - CA$110,000 per year

Degree requirement

No Education Requirement

Location requirements

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