Lead strategy, execution, and optimization of digital campaigns to drive awareness, lead generation, and pipeline growth
Scale digital channels including paid search, paid social, display, SEO, and retargeting
Manage paid media budgets to maximize return on investment
Test and optimize ad creatives, copy, landing pages, bidding strategies, and targeting
Run A/B tests on landing pages and calls-to-action to improve conversion rates
Use analytics and marketing tools (Google Analytics/GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance
Collaborate with web and design teams to enhance UX, conversion paths, and CRO
Partner with content and web teams to deliver SEO strategies (on-page, off-page, technical) and conduct site audits
Work with CRM Manager to align digital activity with revenue and attribution data
Support product launches, webinars, events, and ABM campaigns with tailored digital promotion
Use data to prioritize high performing channels, formats, and messaging themes
Stay up-to-date on digital marketing best practices and recommend improvements
Report into the VP, Marketing & Communications
Be available to attend key on-site events/activities approximately four times per year (business covers travel expenses)
Requirements
Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
Proven success managing paid search and paid social campaigns with measurable pipeline impact
Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
Experience with marketing attribution, automation, and CRM through HubSpot
Data-driven mindset with a focus on metrics and experimentation
Experience working across time zones
Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages
Experience planning, launching, and optimizing campaigns across Google/Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms
Experience using analytics and marketing tools (Search Console, Hotjar, Ahrefs)
Ability to collaborate cross-functionally with content, CRM, web, product marketing teams
A quiet working space at home for uninterrupted video calls
An internet connection that supports video calls and access to systems
Benefits
Company paid medical, dental and vision insurance
21 days of PTO (vacation, personal time, whatever you choose to use it for)
14 paid holidays
10 Paid Sick Days
401(k) with 4% employer match
Professional development opportunities
Two paid volunteering days per year
Flexible working with support for WFH setup / equipment
Support and hardware provided for working from home
Month-long Paid Sabbatical after 5 years of service
Free snacks, drinks and breakfast items in our offices
Catered lunch at the office every Thursday
Varied range of regular social activities throughout the year
Stipend for 'local' team members for days worked on-site (under 2 hours)
Company covers work-related travel expenses for remote-based team members
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