Hybrid Digital Marketing Manager

Posted last month

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About the role

  • Lead strategy, execution, and optimization of digital campaigns to drive awareness, lead generation, and pipeline growth
  • Scale digital channels including paid search, paid social, display, SEO, and retargeting
  • Manage paid media budgets to maximize return on investment
  • Test and optimize ad creatives, copy, landing pages, bidding strategies, and targeting
  • Run A/B tests on landing pages and calls-to-action to improve conversion rates
  • Use analytics and marketing tools (Google Analytics/GA4, Search Console, Google Tag Manager, Hotjar, Ahrefs, HubSpot) to monitor and improve performance
  • Collaborate with web and design teams to enhance UX, conversion paths, and CRO
  • Partner with content and web teams to deliver SEO strategies (on-page, off-page, technical) and conduct site audits
  • Work with CRM Manager to align digital activity with revenue and attribution data
  • Support product launches, webinars, events, and ABM campaigns with tailored digital promotion
  • Use data to prioritize high performing channels, formats, and messaging themes
  • Stay up-to-date on digital marketing best practices and recommend improvements
  • Report into the VP, Marketing & Communications
  • Be available to attend key on-site events/activities approximately four times per year (business covers travel expenses)

Requirements

  • Proven experience in B2B SaaS marketing with a focus on digital/performance and growth marketing
  • Proven success managing paid search and paid social campaigns with measurable pipeline impact
  • Strong proficiency with Google Ads, LinkedIn Campaign Manager, Google Analytics, Google Tag Manager, and SEO tools (Ahrefs)
  • Experience with marketing attribution, automation, and CRM through HubSpot
  • Data-driven mindset with a focus on metrics and experimentation
  • Experience working across time zones
  • Familiarity with UTM tracking, multi-touch attribution, and funnel analytics
  • Understanding of SaaS buyer journeys, lead scoring, and lifecycle stages
  • Experience planning, launching, and optimizing campaigns across Google/Bing Ads, LinkedIn, Meta, YouTube, and third-party platforms
  • Experience using analytics and marketing tools (Search Console, Hotjar, Ahrefs)
  • Ability to collaborate cross-functionally with content, CRM, web, product marketing teams
  • A quiet working space at home for uninterrupted video calls
  • An internet connection that supports video calls and access to systems

Benefits

  • Company paid medical, dental and vision insurance
  • 21 days of PTO (vacation, personal time, whatever you choose to use it for)
  • 14 paid holidays
  • 10 Paid Sick Days
  • 401(k) with 4% employer match
  • Professional development opportunities
  • Two paid volunteering days per year
  • Flexible working with support for WFH setup / equipment
  • Support and hardware provided for working from home
  • Month-long Paid Sabbatical after 5 years of service
  • Free snacks, drinks and breakfast items in our offices
  • Catered lunch at the office every Thursday
  • Varied range of regular social activities throughout the year
  • Stipend for 'local' team members for days worked on-site (under 2 hours)
  • Company covers work-related travel expenses for remote-based team members

Job title

Digital Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

$100,000 - $120,000 per year

Degree requirement

No Education Requirement

Location requirements

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