Marketing Digital Strategist creating and managing strategies that drive brand awareness at Regions. Involves synthesizing insights and leading the delivery of digital marketing across multiple channels.
About the role
- Digital Marketing Manager responsible for planning and optimizing digital marketing campaigns at Mondia Group. Managing campaigns across various digital channels to engage users and drive growth.
Responsibilities
- Drive and optimize SMS and USSD campaigns based on KPI requirements.
- Design and oversee all aspects of our integrated digital and BTL marketing campaigns, including programmatic & display advertising campaigns as well as social media.
- Develop campaign strategies and plans for multiple products and services offered to our clients for a focus not only on acquisition but also engagement KPIs.
- Manage always-on and seasonal marketing campaigns for multiple digital products and services on a daily basis.
- Develop and maintaining a social media presence for key services across all channels.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Coordinate with advertising and media experts to improve marketing results.
- Evaluate important campaign metrics that affect our website traffic, revenue targets, and target audience.
- Work with the marketing team to brainstorm new and innovative growth strategies.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies and trends. Provide thought leadership and perspective for adoption where appropriate.
Requirements
- Solid knowledge of website, marketing and BI analytics tools (e.g. Google Analytics, Tableau, Mixpanel, Matomo).
- Demonstrable experience in leading marketing campaigns from the idea stage through to their execution and implementationOutstanding communication and interpersonal skills.
- Minimum of 3 years working experience in a digital marketing or advertising position.
- Up-to-date on the latest trends and technologies.
- In-depth knowledge of SMS campaigns as well as various digital and BTL marketing platforms, best practices, and website analytics.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Highly creative with excellent analytical abilities.
- Digital marketing.
- Experience with A/B and multivariate experiments preferred.
Benefits
- Hybrid Office - 13 WFH days per quarter
- Company bonus
- Flat hierarchies and short decision-making paths
- Cooperation in a highly motivated, young, international team spread across 3 continents
- An attractive location in a creative and modern office
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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