Online Marketing Internship at Shopwise GmbH, specializing in Content Management and e - Commerce strategies development. Gaining hands - on experience with SEO, content creation, and marketing tools in a Berlin office.
About the role
- Responsible for generating high-quality leads for our network of solar panel and heat pump installers
- Plan, deliver, and optimise campaigns that support the UK’s transition to cleaner energy
- Manage campaigns end-to-end across SEO, Paid Search, and Paid Social—owning both strategy and execution
- Develop and execute Local SEO strategies to improve rankings and organic lead volume
- Conduct keyword research, write briefs for content creation, and make technical SEO recommendations
- Monitor website traffic and performance using tools like GA4 and Google Search Console
- Work with internal and external teams (designers, developers) to implement site updates and conversion improvement
- Work closely with Sales and Operations to understand lead quality and sales conversion feedback
- Own reporting on lead volumes, CPL, conversion rates, and other key KPIs; provide actionable insights and recommendations
- Support local marketing initiatives for installer brands where needed
Requirements
- 3+ years’ experience running lead generation campaigns
- Strong understanding of SEO (both on-page and technical)
- Experience managing marketing budgets and working towards CPL and CPA targets
- Confident using GA4, Google Search Console, and campaign management platforms
- Data-led, results-focused mindset
- Naturally curious and proactive, with a willingness to test new ideas and approaches
- Comfortable taking on new challenges beyond day-to-day tasks
- (Extra credit) Hands-on experience running email marketing campaigns using platforms like Mailchimp or similar
- (Extra credit) Experience in CRO and landing page optimisation
Benefits
- 15% annual performance bonus
- 25 days holiday plus bank holidays and your birthday
- Hybrid working - Spend 2 days per week with your team in our collaborative London office (dog friendly)
- Free boiler & home emergency cover with Hometree
- 40% discount for friends & family
- Discounted gym membership across over 100 UK gyms and free fitness, wellness and nutrition apps
- £300 Home office allowance
- Support for your mental health and wellbeing via Oliva
- Menopause support from Stella, including friends & family access
- Cycle to work scheme
- Regular team socials including Summer and Winter parties
Job title
Job type
Experience level
Salary
Degree requirement
No Education Requirement
Location requirements
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