Hybrid Digital Marketing Manager

Posted 2 weeks ago

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About the role

  • Work with key stakeholders at our media agency to manage the planning, set up, and execution of performance marketing campaigns.
  • Develop Starling’s paid digital advertising approach, focused on driving new customer acquisition and boosting commercial impact.
  • Embed a test-and-learn culture with our media and creative agencies, ensuring continuous experimentation is at the core of our work.
  • Oversee the performance of our digital advertising campaigns day-to-day, guiding media and creative optimisations through data-led decisions.
  • Translate business objectives into digital advertising strategies designed to efficiently reach our target customer segments.
  • Cultivate strong, collaborative relationships with our agency partners, ensuring strategic alignment and a shared commitment to achieving our growth targets.
  • Oversee the development of high-performing digital creative, ensuring that channel expertise is factored into the creative process.

Requirements

  • At least 4 years’ experience in paid digital advertising: proven ability to manage budgets, develop targeting, and oversee creative testing.
  • Experience managing an external agency partner: ensuring that meetings are purposeful, projects are well-managed, and briefs are well-constructed.
  • A growth mindset. We're looking for someone with a bias to action, who will proactively identify and champion initiatives that can deliver incremental growth for Starling.
  • Demonstrated performance marketing track record: experience managing diverse paid digital campaigns and driving measurable business growth.
  • You'll possess sharp analytical skills and the ability to translate complex data into actionable insights.
  • Hands-on media buying experience is not essential, but it is important that you have a strong strategic understanding of how paid digital advertising is bought, managed, and optimised.

Benefits

  • 25 days holiday (plus take your public holiday allowance whenever works best for you)
  • An extra day’s holiday for your birthday
  • Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
  • 16 hours paid volunteering time a year
  • Salary sacrifice, company enhanced pension scheme
  • Life insurance at 4x your salary
  • Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
  • Generous family-friendly policies
  • Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
  • Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships

Job title

Digital Marketing Manager

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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