Trainee in Digital Marketing & Performance Advertising at luna - park. Involved in campaigns, performance marketing, and data analysis over a 12 - month training program.
About the role
- Digital Marketing Manager leveraging digital advertising to drive customer acquisition for a transformative bank. Collaborating with agencies to optimize performance and meet growth targets.
Responsibilities
- Work with key stakeholders at our media agency to manage the planning, set up, and execution of performance marketing campaigns.
- Develop Starling’s paid digital advertising approach, focused on driving new customer acquisition and boosting commercial impact.
- Embed a test-and-learn culture with our media and creative agencies, ensuring continuous experimentation is at the core of our work.
- Oversee the performance of our digital advertising campaigns day-to-day, guiding media and creative optimisations through data-led decisions.
- Translate business objectives into digital advertising strategies designed to efficiently reach our target customer segments.
- Cultivate strong, collaborative relationships with our agency partners, ensuring strategic alignment and a shared commitment to achieving our growth targets.
- Oversee the development of high-performing digital creative, ensuring that channel expertise is factored into the creative process.
Requirements
- At least 4 years’ experience in paid digital advertising: proven ability to manage budgets, develop targeting, and oversee creative testing.
- Experience managing an external agency partner: ensuring that meetings are purposeful, projects are well-managed, and briefs are well-constructed.
- A growth mindset. We're looking for someone with a bias to action, who will proactively identify and champion initiatives that can deliver incremental growth for Starling.
- Demonstrated performance marketing track record: experience managing diverse paid digital campaigns and driving measurable business growth.
- You'll possess sharp analytical skills and the ability to translate complex data into actionable insights.
- Hands-on media buying experience is not essential, but it is important that you have a strong strategic understanding of how paid digital advertising is bought, managed, and optimised.
Benefits
- 25 days holiday (plus take your public holiday allowance whenever works best for you)
- An extra day’s holiday for your birthday
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- Life insurance at 4x your salary
- Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
- Generous family-friendly policies
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- Access to initiatives like Cycle to Work and Salary Sacrificed Gym partnerships
Job title
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