Plan, manage and execute digital marketing campaigns across multiple regions and platforms, from setting KPIs to full execution and post-campaign analysis
Collaborate with business development teams to design and run digital campaigns that support lead generation initiatives and tradeshows
Competitor tracking and analysis, understanding industry trends
Manage and enhance marketing automation tools, workflows and email campaigns using HubSpot and related platforms
Drive SEM initiatives in collaboration with external agencies and internal stakeholders
Analyze campaign performance, create, test and optimize to improve performance, generate reports and provide actionable insights to improve ROI
Requirements
3+ years of professional experience in marketing, with at least 2 years in digital marketing/PPC
BA- an advantage
Expertise in marketing automation and digital tools such as Google tag manger, Google analytics, HubSpot, Instapage, Hotjar and Office Suite
Proven success in setting up and optimizing LinkedIn, Google Ads and Facebook campaigns
Strong understanding of the B2B sales process, with experience in lead generation and funnel optimization
Content-oriented with excellent writing skills, able to craft compelling creative concepts for campaigns
Highly analytical and data-driven, with strong problem-solving abilities
SEO/SEM knowledge with a track record of improving website visibility and traffic
Collaborative team player, hands-on, detail-oriented, and fluent in English at a native level
Up to date with the latest trends, tools and best practices in digital marketing and measurement
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