Digital Marketing Manager spearheading online marketing initiatives at Stimulus Technologies. Focused on generating high-quality Marketing Qualified Leads through various digital channels.
Responsibilities
Optimize our websites to serve as lead generation engines.
Develop and execute targeted digital advertising campaigns.
Lead our SEO efforts to increase organic visibility.
Develop and execute social media strategies to enhance brand awareness.
Utilize tools to track and analyze performance indicators related to lead generation.
Requirements
4-6 years of hands-on experience in digital marketing, with a focus on lead generation in both B2B and B2C environments.
Proven success in developing and executing multi-channel campaigns that result in measurable MQLs.
Deep understanding of lead generation strategies, lead scoring, and lead nurturing.
Proficiency in using analytics tools (Google Analytics, SEMRush) to gather insights, analyze performance metrics, and make data-driven decisions.
Experience with A/B testing and optimization techniques.
Strong collaboration and communication skills, with the ability to work seamlessly with cross-functional teams, especially sales.
Familiarity with marketing automation tools, CRM systems, WordPress, and social media ad platforms (Facebook, LinkedIn, Instagram, YouTube, Spotify).
Bachelor's degree in Marketing, Business, or a related field.
Additional certifications in digital marketing, SEO, or related areas are a plus.
Benefits
Competitive salary based on experience.
Comprehensive benefits package, including health insurance (company-paid silver HMO plan).
401(k) match.
Competitive PTO packages.
Opportunities for professional growth and development, including support for relevant certifications.
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