Digital Marketing Executive collaborating with global marketing team to enhance digital content and SEO efforts. Key responsibilities involve content management and website analysis.
Responsibilities
Create and edit article, bio, case study, and podcast pages that assist conversions as well as adhering to SEO best practice, accessibility standards and website governance policies.
Support page creation and updates for the international language websites ensuring the content is presented in a compelling way that supports good user experience (UX) and conversions.
Assist with website auditing work such as archiving old pages.
Implement website changes to improve SEO performance using tools such as SEMrush and Google Search Console.
Support the team with ad-hoc requests for website analysis using Google Analytics 4 and other tools such as Hotjar.
Requirements
2+ years Digital Marketing experience, or a relevant qualification or training.
Experience using a Content Management System (CMS) such as WordPress, Wix, Sitecore, Adobe AEM, Umbraco, or similar.
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