Lead the strategy, development, and execution of global digital marketing initiatives to promote imaging solutions
Drive impactful campaigns across web, social media, email, and digital events
Collaborate with global teams to support product launches and shape content strategy
Ensure alignment with brand standards and compliance requirements
Guide content strategy through performance measurement, ROI digital assessment, and reporting
Requirements
BA/BS in Digital Marketing, Communications, English, Journalism, Advertising, or a related field
Minimum of 5 years of experience in marketing, communications, or advertising
Demonstrated experience with digital marketing tools such as content management systems, marketing automation tools, CRM, SEO, and social media
Strong project management skills with experience in web development, content planning and development, messaging and positioning, brand management, digital communications, and social media
Keen sense of visual communications and design
Excellent English writing and editing skills, with experience writing for the web
Previous experience working in a healthcare or regulated environment is highly desirable
Ability to manage multiple assignments simultaneously and work efficiently under tight deadlines
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