Engagement and Content Officer at Transport for NSW managing digital engagement systems and content under a temporary contract until March 2027. Role requires hybrid work from South Eveleigh, NSW.
About the role
- Digital Content Development Lead responsible for multimedia content creation for a B2B group. Collaborating with marketing and design teams to enhance digital storytelling and brand engagement in the UK.
Responsibilities
- Develop and execute visual content strategies aligned with marketing objectives, editorial calendars, and brand messaging.
- Oversee the end-to-end production of video and image assets — from storyboarding and scripting to filming, editing, and post-production.
- Collaborate with internal teams to ensure visual content supports and enhances campaign goals across all channels.
- Maintain a strong and consistent digital presence by managing content calendars, scheduling posts, and engaging audiences across social media and owned platforms.
- Manage visual production workflows and maintain digital asset libraries, ensuring content is well-organised and easily accessible.
- Lead creative direction for photoshoots, video production, and multimedia campaigns.
- Support live event coverage and adapt visual content for multiple formats — including short-form, long-form, and live video content such as reels and stories.
- Monitor and report on visual content performance using analytics tools, providing insights and recommendations for continuous improvement.
- Stay up to date with emerging trends in photography, video production, and digital content innovation to ensure best-in-class output.
Requirements
- Minimum 3 years’ experience creating, producing, and editing image and video content for digital marketing or social media.
- Proficiency in industry-standard tools such as Adobe Creative Suite (Premiere Pro, Photoshop, After Effects), Final Cut Pro, or equivalent.
- Strong portfolio demonstrating a range of multimedia projects and storytelling approaches.
- Understanding of content optimisation, digital distribution, SEO fundamentals, and audience engagement strategies.
- Excellent communication and creative storytelling skills with strong attention to detail.
- Strong organisational and project management skills, capable of meeting deadlines and managing multiple priorities.
- Experience using analytics tools to track content performance and inform creative decisions.
- Proven ability to work independently while collaborating effectively within cross-functional teams.
- Bachelor’s degree in media production, visual arts, marketing, communications, or related field.
- Experience with animation, motion graphics, or advanced photographic techniques.
- Proven success collaborating with external production partners or creative agencies.
- Portfolio showcasing impactful video projects and social campaigns that delivered measurable engagement.
Benefits
- 25 days annual leave (rising to 30 days)
- Group personal pension plan
- Life assurance
- Interest-free season ticket loan
- Private medical insurance (after 2 years’ service)
- Employee assistance programme (EAP)
- Employee recognition and referral schemes
- Employee retail and gym discounts
- Hybrid/remote working
- Cycle to work scheme
- Holiday buying scheme
- Health cash plan
- Enhanced family-friendly leave
- Wellbeing tools and resources
Job title
Job type
Experience level
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Degree requirement
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