Analista Sênior de Branded Content desenvolvendo e planejando projetos com foco digital no Estadão. Conectando storytelling, dados e tendências para impulsionar resultados.
About the role
- ● Manage and motivate a team of digital writers, fostering a culture of informed decision-making, creative problem-solving, and operational excellence
- ● Prioritisation management to direct resources and focus to the sites and activities that generate revenue and / or are most aligned with the wider business direction of travel. Lead with an agile approach, ensuring you can to pivot resource and effort based on seasonal or commercial needs of the business
- ● Direct the content strategy for CMC’s digital platforms (websites, social media, newsletters etc), focusing on editorial output that drives audience growth, engagement, and conversion to paid subscriptions
- ● Work in close collaboration with key stakeholders, including the Editors of each brand, across all platforms
- ● Pioneer and embed optimum digital workflow and content management to maximise efficiency, speed of delivery, and the seamless publishing of content across all platforms, with Apple News and affiliates at the forefront
- ● Continue to uphold rigorous editorial and technical standards for all digital content, guaranteeing accuracy, authority, and an unrivalled user experience that reflects the CMC’s brand excellence
- ● Collaborate across editorial, product, and technology teams to identify and implement innovative tools and solutions that improve content production and enhance the digital subscriber journey
- ● Oversee performance analysis of content, workflows, and production systems, leveraging data and insight to inform editorial decisions, optimise resource allocation, and drive continuous improvement
Requirements
- ● An experienced team manager who is able to foster a collaborative, effective and efficient team playing to the strengths and skills of individuals. A keen eye for ensuring best practice, high editorial standards and outputs in all areas.
- ● Senior digital journalism background, with a deep knowledge of the women’s lifestyle and / or specialist brands market, and keen understanding of CMC products and our audience lifestyles
- ● Workflow optimisation experience, with an emphasis on embedding content creation for off-platform partners (eg. Apple News) into existing processes
- ● Track record of online growth, expansion, adaptation and innovation
- ● Deep understanding of affiliate partnerships to drive revenue growth and continually strive to be at the forefront of affiliate marketing
- ● Experience in working with advertising teams and supporting client activity
- ● Proven ability to create stakeholder relationships and work collaboratively
- ● Deep knowledge of how best to present content for digital and social platforms, eg - what makes a good social headline, how to re-shape existing content to get picked up on Apple News, how to structure articles to appeal to mobile readers.
- ● Imagination and creativity. You must be brimming with brilliant lifestyle ideas and have the conviction to get them done.
- ● You are obsessed with data, performance and analytics - and you use this to inform your decisions. Proven understanding of audience tools and key editorial metrics
- ● Quick, accurate editing, and able to cope under pressure.
Benefits
- The nature of our industry means life at the Chelsea Magazine Company is fast-paced, demanding, and interesting. We also want it to be rewarding for everyone who works here and so we offer competitive salaries and a range of benefits including:
- Free digital magazine subscriptions for any of our brands
- Use of our onsite Gym, Yoga and Pilates Studio
- Free onsite GP
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
TC
Textual ComunicaçãoSenior Content Analyst
Analista de Conteúdo Sr producing high - quality content for diverse platforms in São Paulo. Collaborating with the team to manage content projects and promote engaging conversations.
NT
New Era TechnologyContent Author, Adobe AEM
Adobe Content Author responsible for managing web page creation in AEM. Join New Era Technology to enhance digital engagement for healthcare and stakeholder interactions.
Digital Content Production role developing marketing strategies and content delivery for Barclays. Collaborating with teams and leading content professionals to innovate digital offerings.
Lead marketing strategies to promote brand and services at Barclays, collaborating with product development and sales teams.
LG
LSEG (London Stock Exchange Group)Associate Content Analyst
Associate Content Analyst managing new business case for Private Markets Company Data. Responsible for accurate data maintenance and collection, supporting team in production tasks.
GR
Onsite Solutions Content Specialist coordinating KeepStock information for Grainger customers. Validating and inputting data to ensure accuracy and efficiency in inventory management solutions.
OE
Oak EngageSenior Content Marketing Manager
Strategic Senior Content Marketing Manager responsible for executing content strategy in a B2B tech scale - up. Driving engagement and generating leads through high - quality content and thought leadership.
GO
GoSpookySenior Content Creative
Senior Content Creative developing short - form video content for TikTok, Instagram, and YouTube Shorts. Crafting impactful social led campaigns while leading juniors and interns.
Assistant coordinating content production and managing project flow within the marketing team. Supporting various marketing departments and ensuring timely delivery of campaigns.