Content Specialist creating high-quality content for a tech services firm specializing in AI and B2B software engineering. Responsible for developing content strategy, SEO optimization, and editorial excellence.
Responsibilities
Conduct interviews with senior leadership, technical practice leaders, and subject matter experts to produce unique thought leadership with a differentiated point of view.
Develop and maintain website content, including services and solution pages, ensuring clear articulation of value propositions, differentiators, and customer benefits.
Write and edit long-form and short-form content such as blogs, whitepapers, eBooks, case studies, and thought leadership pieces tailored to each stage of the buyer journey.
Create supporting assets for campaigns: landing pages, email nurtures, ad copy, and social posts, that convert interest into engagement and leads.
Partner with SEO specialists to ensure digital content is optimized for search visibility, featured snippets, and conversion.
Apply Answer Engine Optimization (AEO) best practices to strengthen discoverability across emerging AI and voice platforms.
Adapt and tailor content to perform effectively across specific digital channels, including social media, paid search, and email.
Ensure related assets are interconnected and include stage-appropriate CTAs that create a cohesive, down-funnel experience.
Conduct interviews with poise and efficiency, bringing unique insights to the surface.
Partner with designers and to produce cohesive visual and written experiences that enhance audience engagement.
Ensure brand voice and messaging across all content types.
Ensure quality, accuracy, and clarity in every deliverable through consistent review and editing.
Continuously identify new opportunities for content innovation and optimization based on data insights and audience behavior.
Requirements
2–4 years of hands-on content development in B2B or tech (agency or in-house)
Proven ability to interview SMEs, executives, or technical stakeholders and convert insights into compelling narratives
Strong editorial writing and editing skills across long-form and short-form formats (blogs, whitepapers, eBooks, case studies, email, landing pages, ads, social)
Experience with SEO content strategy (keyword research, SERP intent, internal linking, conversion path optimization)
Familiarity with AEO principles (structured Q&A content, featured snippets, rich results optimization, conversational search)
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