Gestionnaire contentieux managing Legal Affairs for Vaudoise insurance in Lausanne, ensuring compliance and communication with various parties. Supporting agencies and improving collection processes for effective financial management.
About the role
- Content Specialist creating high-quality content for a tech services firm specializing in AI and B2B software engineering. Responsible for developing content strategy, SEO optimization, and editorial excellence.
Responsibilities
- Conduct interviews with senior leadership, technical practice leaders, and subject matter experts to produce unique thought leadership with a differentiated point of view.
- Develop and maintain website content, including services and solution pages, ensuring clear articulation of value propositions, differentiators, and customer benefits.
- Write and edit long-form and short-form content such as blogs, whitepapers, eBooks, case studies, and thought leadership pieces tailored to each stage of the buyer journey.
- Create supporting assets for campaigns: landing pages, email nurtures, ad copy, and social posts, that convert interest into engagement and leads.
- Partner with SEO specialists to ensure digital content is optimized for search visibility, featured snippets, and conversion.
- Apply Answer Engine Optimization (AEO) best practices to strengthen discoverability across emerging AI and voice platforms.
- Adapt and tailor content to perform effectively across specific digital channels, including social media, paid search, and email.
- Ensure related assets are interconnected and include stage-appropriate CTAs that create a cohesive, down-funnel experience.
- Conduct interviews with poise and efficiency, bringing unique insights to the surface.
- Partner with designers and to produce cohesive visual and written experiences that enhance audience engagement.
- Ensure brand voice and messaging across all content types.
- Ensure quality, accuracy, and clarity in every deliverable through consistent review and editing.
- Continuously identify new opportunities for content innovation and optimization based on data insights and audience behavior.
Requirements
- 2–4 years of hands-on content development in B2B or tech (agency or in-house)
- Proven ability to interview SMEs, executives, or technical stakeholders and convert insights into compelling narratives
- Strong editorial writing and editing skills across long-form and short-form formats (blogs, whitepapers, eBooks, case studies, email, landing pages, ads, social)
- Experience with SEO content strategy (keyword research, SERP intent, internal linking, conversion path optimization)
- Familiarity with AEO principles (structured Q&A content, featured snippets, rich results optimization, conversational search)
- Experience adapting content by channel (organic search, social, paid, email, website)
- Strong collaboration skills with design, marketing, and subject matter experts
- Detail oriented with strong editorial standards for brand voice, accuracy, and messaging consistency
- Based in the Eastern or Central timezone.
- Nice to Haves
- Based in Atlanta, Georgia.
- Experience in enterprise software or engineering services
- Familiarity with tools such as HubSpot and WordPress
- Understanding of buyer journey content mapping and funnel-aligned CTAs
- Bachelor’s degree in a relevant field (Journalism, English, Marketing, Communications, etc.) or equivalent experience
Benefits
- 100% company-paid Medical, Dental & Vision insurance
- 401(k) with generous company match
- Pre-tax FSA options
- Employer Paid Short Term Disability, Long Term Disability, and Basic Life Insurance
- Self-managed Unlimited PTO + Paid Parental Leave
- Remote/hybrid flexibility
- Access to executive mentorship and career growth opportunities
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