Data Strategy Analyst at Spark managing data and metrics for influencer marketing projects. Responsible for analytics, reporting, and ensuring data accuracy across media strategies.
Responsibilities
Prepare and maintain daily, weekly, and final reports, including an initial layer of analysis, highlights, and hypotheses that will serve as inputs for other teams;
Maintain and manage the client's database;
Keep ongoing alignment with Media and Production teams to ensure the accuracy of reported data;
Monitor the creation process of creative assets (PC) and campaign structures;
Manage report delivery requests, including frequency, data to be analyzed, cut-off dates, and data volume;
Client meetings and presentations.
Requirements
Proficiency with data analysis and visualization tools such as Google Analytics (or Adobe Analytics), Data Studio/Power BI, Excel, and PowerPoint;
Experience with platforms such as Meta, TikTok, and others;
Familiarity with the Google ecosystem, including Google Sheets and Google Slides;
Nice to have: basic knowledge of Google Tag Manager.
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