Strategic Marketing Coordinator at Erickson Senior Living implementing marketing campaigns and strategies. Collaborating with internal teams and managing project execution for community goals.
About the role
- Campaign Strategist at Foxit developing campaign strategies to drive customer growth. Working cross-functionally with marketing and sales for strategic campaign execution.
Responsibilities
- Develop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goals
- Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap
- Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers
- Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels
- Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels
- Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration
- Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders
- Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact
Requirements
- 5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing
- Proven success developing original, insight-led campaigns rather than simply executing established playbooks
- Strong audience segmentation skills and the ability to identify untapped opportunities in the market
- Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels
- Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments
- Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data
- Experience with partner marketing
- Experience with account-based marketing campaigns
- Hands-on familiarity with media channels such as Google Ads and LinkedIn
- Experience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographics
- HubSpot experience
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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