Campaign Strategist at Foxit developing campaign strategies to drive customer growth. Working cross-functionally with marketing and sales for strategic campaign execution.
Responsibilities
Develop innovative campaign concepts grounded in audience insight, with clear hypotheses and measurable business goals
Own campaigns end to end, from ideation and targeting strategy through messaging, creative direction, execution oversight, optimization, and performance recap
Identify new market segments by analyzing buying behavior, pain points, use cases, and purchase triggers
Translate audience insights into scalable, targetable segments that extend Foxit’s reach beyond current acquisition channels
Build compelling, outcome-oriented messaging tailored to specific audiences and aligned across channels
Partner on creative development to ensure campaigns are designed for testing, learning, and ongoing iteration
Analyze campaign performance, surface key insights, and communicate recommendations clearly to stakeholders
Serve as a cross-functional campaign lead across Product Marketing, Digital Marketing, Web, Content, Brand, and Sales to ensure integrated execution and measurable funnel impact
Requirements
5–8 years of B2B marketing experience, including meaningful experience in campaign strategy, demand generation, or growth marketing
Proven success developing original, insight-led campaigns rather than simply executing established playbooks
Strong audience segmentation skills and the ability to identify untapped opportunities in the market
Solid digital marketing fluency and understanding of how campaigns should be structured across paid and owned channels
Ability to work independently, think strategically, and operate effectively in ambiguous or evolving environments
Strong communication and presentation skills, with the ability to influence stakeholders and support ideas with data
Experience with partner marketing
Experience with account-based marketing campaigns
Hands-on familiarity with media channels such as Google Ads and LinkedIn
Experience using ZoomInfo or similar tools to build segments by vertical, persona, intent, technographics, or firmographics
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