Hybrid Mid-level Marketing Analyst – Communications & Brand

at YDUQS

• Job title: Mid-level Marketing Analyst – Communications & Brand
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Rio de Janeiro, Brazil

About the role

• Marketing Analyst focusing on communication and brand at YDUQS. Responsible for planning and executing marketing campaigns to enhance student recruitment and retention.

Responsibilities

• Plan and execute institutional and promotional campaigns (online and offline) with a focus on student recruitment and retention;
• Support various departments across internal and external communication channels (email marketing, social media, website, blog, etc.);
• Develop institutional and advertising content aligned with the brand identity and the institution’s strategic objectives;
• Create briefs and coordinate requests with external vendors (agencies, designers, copywriters, etc.);
• Monitor KPIs and performance reports for digital marketing and communication activities;
• Collaborate with diverse teams (academic, recruitment, etc.) to ensure consistency in communications;
• Support the organization of institutional events and community engagement initiatives with the school community;
• Conduct market research and competitive analysis, and contribute to strategies for new products, projects and partnerships;
• Manage budgets and negotiate production costs for campaigns and marketing projects.

Requirements

• Bachelor’s degree in Communications, Advertising, Marketing, or a related field;
• Proven experience in marketing and communications, preferably within the education sector;
• Strong knowledge of advertising, marketing and social media strategies;
• Excellent writing skills, creativity and the ability to adapt messaging for different audiences and channels;
• Postgraduate qualification in Digital Marketing, Strategic Communication or related areas (preferred);
• Experience with data/analytics tools;
• Familiarity with medical education.

Benefits

• Tuition scholarships of up to 100% for employees, legal dependents and household members (parents and siblings), allowing up to three concurrent scholarships;
• Health insurance with full subsidy for the employee and partial coverage for family members; employee responsible for copayments;
• Optional dental coverage to support oral health;
• Meal allowance or food voucher with the option to choose according to your needs;
• Wellhub or Totalpass for flexible gym and fitness options;
• Wellz: a platform focused on employees’ mental and emotional health that offers various types of support, including access to individual online therapy sessions;
• Well-being and perks club with a dedicated program and exclusive benefits;
• Flexible dress code to promote our diversity;
• Life insurance;
• Corporate benefits agreement with SESC;
• Corporate University available on our exclusive portal, Educare;
• Growth opportunities — currently over 60% of positions are filled through internal selection processes.