Senior Marketing Manager leading marketing strategy at Woodstock Legal Services. Build content and brand awareness to attract lawyer consultants and clients.
About the role
- Senior Demand Marketing Manager developing strategies for sales opportunities at Recollective. Creating marketing programs and collaborating across departments to drive revenue growth.
Responsibilities
- Develop and implement strategies to generate sales opportunities and revenue for the company
- Execute marketing programs that capture and nurture marketing leads across multiple channels
- Identify and build new marketing activities in HubSpot that deliver a flow of marketing-qualified leads while monitoring ROI and optimizing CAC
- Directly manage paid social, paid search and retargeting channels
- Help guide SDR campaigns, set goals for conversion of leads to opportunities
- Track marketing campaign ROI and adjust planned budget allocation in line with results and annual sales objectives
- Track and optimize lead lifecycle and conversion rates
- Collaborate with other departments, such as Sales and Product, to create cohesive demand generation efforts
- Assist in landing page, email and ad content development to target customers throughout the customer lifecycle
Requirements
- 4-6 years of experience in demand generation or a related field, ideally in Tech
- Proficiency in marketing automation and CRM software (such as HubSpot and Salesforce)
- Deep understanding of demand generation and a track record of owning campaigns and driving pipeline growth
- Strong analytical skills, with experience analyzing data and making data-driven decisions
- Knowledge of SaaS sales process and strategies
- Excellent communication and collaboration skills
- Post-secondary degree in marketing or related field
- Experience in the market research industry is a plus
- Experience in B2B and B2C marketing is a plus
- Knowledge of data analysis and visualization tools, such as Tableau, is a plus
Benefits
- Comprehensive health benefits including a generous healthcare spending account (Health, dental, vision etc.)
- 4 weeks' vacation
- 3 paid personal days each year
- Flexible statutory holiday policy
- Generous Group RRSP matching
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