Junior Marketing Manager for International at Universal Music. Developing marketing strategies and overseeing campaigns for global artists based in Berlin.
About the role
- Marketing Analyst focusing on data-driven performance campaigns at Positivo Tecnologia. Working on online media strategies to drive lead generation and conversion.
Responsibilities
- Plan, execute and optimize online media campaigns on platforms such as Meta Ads, Google Ads and Programmatic Media, with a focus on performance, acquisition and conversion.
- Operate and analyze data, automation and CRM tools such as Google Analytics, Power BI, RD Station and Pipedrive, supporting strategic and tactical decision-making.
- Monitor marketing and sales-funnel KPIs (traffic, leads, MQL, SQL, conversion and ROI), preparing reports and actionable insights.
- Plan and manage content platforms, including blogs, WordPress and social media, ensuring alignment with performance strategies.
- Use, operate and help evolve AI agents and AI-based tools applied to data analysis, insight generation, process automation and campaign optimization.
- Work collaboratively with marketing, content and commercial teams, contributing to the continuous improvement of processes, campaigns and results.
Requirements
- Bachelor's degree: Advertising, Marketing, Social Communication, Business Administration (with emphasis in Marketing, Business or Data) or related fields.
- Preferred certifications in Google Ads, Google Analytics (GA4) and Meta Blueprint.
- Experience planning, operating and optimizing online media (Meta Ads, Google Ads and Programmatic Media).
- Proficiency with data analysis tools such as Google Analytics and Power BI.
- Experience with marketing automation and CRM, especially RD Station and Pipedrive.
- Knowledge of the marketing and sales funnel, performance and conversion metrics (leads, MQL, SQL, ROI).
- Experience with A/B testing, continuous optimization and performance analysis.
- Familiarity with WordPress, blogging and content management.
- Knowledge of social media management and analysis.
- Practical experience using AI tools and agents applied to marketing, data or media.
- Strong analytical skills and the ability to turn data into actionable insights.
- Familiarity with task management tools (Trello, ClickUp).
Benefits
- Health and dental plans
- Zenklub: health and wellbeing platform, including psychological counseling
- Casa da Saúde: medical and dental consultations, as well as clinical exams
- Wellhub
- Cafeteria or 🍕 Meal Allowance
- Pharmacy discounts
- Medical Emergencies: agreement with the health plan for at-home or phone care
- Semi-flexible hours
- Hybrid work
- Childcare assistance and maternity kit
- Discounts at Universidade Positivo (UP) — for employees and dependents
- Saber Mais: Professional Development Portal
- Discounts at Colégio Positivo for employees' children
- PPR (Profit-sharing Program)
- Good Card: benefit card accepted at over 130,000 establishments
- Life insurance
- Payroll-deductible loan
- Private pension (retirement plan)
- Commuter voucher (Vale Transporte) or 🚗 Parking
- Parceiro Positivo: site with discounts on our products
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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