Data Planning Director at TMW Unlimited leading the CRM data strategy for clients. Managing Data Planning and Analytics teams to drive high-volume CRM campaigns and strategic initiatives.
Responsibilities
Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives.
Inspire and manage the Data Planning and Analytics teams to deliver work that’s accurate, insightful, and always on time.
Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency.
Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks.
Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities.
Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints.
Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders.
Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement.
Requirements
Experience in CRM and data roles, ideally within fast-paced agency or consultancy environments.
Proven experience leading large-scale CRM accounts with significant data volumes and complex customer journeys.
Strong understanding of data planning, segmentation, campaign delivery, analytics, and reporting.
Experienced in managing and developing teams of data specialists.
Exceptional stakeholder management skills, with the ability to build trust and influence at senior levels.
Commercially astute, with the ability to balance strategic vision and delivery excellence.
Curious, innovative, and passionate about using data to power brilliant CRM.
Benefits
Minimum 25 days holiday
Volunteer Days
Family Friendly and Flexible Hybrid working policies
Attractive Pension and Financial well being support and resources
Private Healthcare and Mental Wellbeing support
Employee Assistance Programme
Career Development and Counselling
Calendar of social and charity events throughout the year
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