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About the role
- Data Planning Director at TMW Unlimited leading the CRM data strategy for clients. Managing Data Planning and Analytics teams to drive high-volume CRM campaigns and strategic initiatives.
Responsibilities
- Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives.
- Inspire and manage the Data Planning and Analytics teams to deliver work that’s accurate, insightful, and always on time.
- Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency.
- Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks.
- Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities.
- Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints.
- Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders.
- Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement.
Requirements
- Experience in CRM and data roles, ideally within fast-paced agency or consultancy environments.
- Proven experience leading large-scale CRM accounts with significant data volumes and complex customer journeys.
- Strong understanding of data planning, segmentation, campaign delivery, analytics, and reporting.
- Experienced in managing and developing teams of data specialists.
- Exceptional stakeholder management skills, with the ability to build trust and influence at senior levels.
- Commercially astute, with the ability to balance strategic vision and delivery excellence.
- Curious, innovative, and passionate about using data to power brilliant CRM.
Benefits
- Minimum 25 days holiday
- Volunteer Days
- Family Friendly and Flexible Hybrid working policies
- Attractive Pension and Financial well being support and resources
- Private Healthcare and Mental Wellbeing support
- Employee Assistance Programme
- Career Development and Counselling
- Calendar of social and charity events throughout the year
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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