Hybrid Data Planning Director

Posted 3 months ago

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About the role

  • Data Planning Director at TMW Unlimited leading the CRM data strategy for clients. Managing Data Planning and Analytics teams to drive high-volume CRM campaigns and strategic initiatives.

Responsibilities

  • Act as the senior data lead for the client, owning and driving the CRM data strategy in line with business objectives.
  • Inspire and manage the Data Planning and Analytics teams to deliver work that’s accurate, insightful, and always on time.
  • Oversee end-to-end data delivery across campaigns, ensuring accuracy, timeliness, and efficiency.
  • Partner with agency client leadership to design, scope, and deliver strategic initiatives including data transformation, segmentation, customer journeys, and measurement frameworks.
  • Champion a test-and-learn culture, using insights to improve performance and unlock new opportunities.
  • Work closely with cross-agency and client-side teams (tech, media, creative, and CRM ops) to ensure seamless integration of data across all touchpoints.
  • Translate complex data outputs into clear, compelling insights and recommendations for senior stakeholders.
  • Act as a trusted advisor, challenging client thinking and bringing innovation in CRM data, analytics, and measurement.

Requirements

  • Experience in CRM and data roles, ideally within fast-paced agency or consultancy environments.
  • Proven experience leading large-scale CRM accounts with significant data volumes and complex customer journeys.
  • Strong understanding of data planning, segmentation, campaign delivery, analytics, and reporting.
  • Experienced in managing and developing teams of data specialists.
  • Exceptional stakeholder management skills, with the ability to build trust and influence at senior levels.
  • Commercially astute, with the ability to balance strategic vision and delivery excellence.
  • Curious, innovative, and passionate about using data to power brilliant CRM.

Benefits

  • Minimum 25 days holiday
  • Volunteer Days
  • Family Friendly and Flexible Hybrid working policies
  • Attractive Pension and Financial well being support and resources
  • Private Healthcare and Mental Wellbeing support
  • Employee Assistance Programme
  • Career Development and Counselling
  • Calendar of social and charity events throughout the year

Job title

Data Planning Director

Job type

Experience level

Lead

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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