Analista de Customer Experience creating solutions for positive interactions with customers. Focusing on mapping customer journeys and enhancing satisfaction metrics in an educational context.
Responsibilities
Ensure a positive and consistent journey for families and school partners.
Map customer journeys and touchpoints, identifying opportunities and designing solutions that simplify and delight.
Create and evolve experience blueprints and onboarding, upsell, and cross-sell flows in partnership with Customer Relations, Marketing, and Product teams.
Translate customer data and feedback into practical actions — from prototypes and wireframes to improvement plans.
Monitor and improve satisfaction metrics (NPS, CES, and CSAT), consolidating analyses and action plans.
Ensure visual, verbal, and operational brand consistency across all touchpoints.
Support campaigns and communications with CX insights, ensuring alignment with the customer's expected experience.
Work on process improvement projects using Design Thinking and Service Design methodologies.
Promote and strengthen a customer-centric culture, ensuring alignment between brand, product, and customer service.
Lead and participate in experience review rituals, ensuring visibility and prioritization of key satisfaction and delight topics.
Requirements
Degree in Design, Communication, Business Administration, or related fields.
Experience mapping customer journeys and creating experience blueprints.
Analysis and management of experience metrics (NPS, CES, CSAT).
Application of Design Thinking and Service Design methodologies.
Prototyping flows and wireframes (Figma, Miro or similar tools).
Storytelling and visual communication with brand consistency.
Data interpretation and generation of actionable insights.
Proficiency with collaborative tools (Figma, Miro, Notion, Basecamp, Google Workspace, etc.).
Strong organization and prioritization skills with attention to detail.
Empathy and genuine curiosity about people.
Strong aesthetic sensibility and systems thinking.
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