Head of Marketing for Segments and Retail Products shaping customer - led strategies at ANZ. Leading marketing initiatives for growth in Australia Retail, balancing product portfolios and customer insights.
HB
Hybrid Customer Engagement Marketing Director
Posted 4 months ago
About the role
- Customer Engagement Marketing Director leading marketing function at Huntington Bank. Focusing on customer relationships, product adoption, and multi-channel communication strategies.
Responsibilities
- Lead onboarding journeys for consumer and business banking customers, driving primacy, direct deposit setup, and account funding.
- Develop and optimize retention strategies and benefit reinforcement programs to increase customer lifetime value.
- Oversee all regulatory and legally required customer communications, ensuring clarity, compliance, and consistency.
- Partner with Legal, Risk, and Operations to maintain high standards of governance and auditability.
- Serve as the enterprise marketing lead for M&A initiatives, ensuring seamless customer transitions and communications.
- Drive customer strategy for product changes and new feature launches, ensuring alignment with customer needs and business goals.
- Support strategic segment engagement for specialized offerings such as Huntington Honors, Teen Banking, and Caregiver Banking.
- Accelerate digital adoption through targeted engagement strategies and frictionless experiences.
Requirements
- Bachelor’s Degree in Marketing or related field
- 10+ years’ experience in marketing required
- Deep understanding of customer lifecycle marketing, data-driven personalization, and omni-channel engagement
- Strong grasp of regulatory requirements and risk management in a financial institution
- Exceptional communication, stakeholder management, and strategic planning skills
- Passion for the customer and a relentless drive to improve their experience
Benefits
- health insurance coverage
- wellness program
- life and disability insurance
- retirement savings plan
- paid leave programs
- paid holidays
- paid time off (PTO)
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