Hybrid CRM Analyst – Mid-level

at Pmweb

• Job title: CRM Analyst – Mid-level
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Porto Alegre, Brazil

About the role

• Analista de CRM na Pmweb focando em satisfação do cliente e valor de serviços. Detectar oportunidades e fornecer atendimento excepcional aos clientes.

Responsibilities

• Opportunity Identification: Detect new client needs and expand their service portfolios.
• Proactive Communication: Maintain daily contact with clients, participate in meetings and communicate via email and WhatsApp.
• Strategic Relationship Management: Build close client relationships by understanding their needs and delivering exceptional service.
• Platform Adoption: Increase utilization of Pmweb platforms and products to drive client engagement and satisfaction.
• Workshop Facilitation: Design and deliver workshops to train clients on effective use of available tools.
• Project Management: Participate in special projects assigned by management and collaborate with operational teams.
• Metrics Monitoring: Track client metrics daily to ensure strategies are optimized.
• Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service usage.
• CRM Strategy Development and Execution: Focus on optimizing segmentation and personalization of campaigns using methodologies such as RFM and LTV.
• Control Group Implementation: Measure marketing campaign effectiveness to ensure efficient resource allocation.
• LTV Analysis: Identify high-value customers and propose actions to maximize return on relationship.
• Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
• CRM KPI Monitoring: Analyze retention, churn and engagement rates and recommend continuous improvements.
• Cross-functional Collaboration: Work with marketing, data and BI teams to align CRM strategies with business objectives.
• Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications or related fields.
• Previous experience managing client portfolios and providing strategic account support.
• Strong knowledge of digital marketing, CRM campaigns and performance marketing.
• Familiarity with CRM, CRO and loyalty best practices.
• Ability to analyze data, metrics and results to identify new business opportunities.

Benefits

• Health Insurance
• Dental Insurance
• Life Insurance
• Childcare Assistance
• Birthday Day Off
• Wellhub
• Transportation Allowance
• Meal and/or Food Allowance
• Language Learning Support
• Education Support
• Certification Support
• Home Office Allowance
• Structured performance review cycle