Hybrid CRM Analyst – Mid-level

Posted 3 weeks ago

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About the role

  • Opportunity Identification: Detect new client needs and expand their service portfolios.
  • Proactive Communication: Maintain daily contact with clients, participate in meetings and communicate via email and WhatsApp.
  • Strategic Relationship Management: Build close client relationships by understanding their needs and delivering exceptional service.
  • Platform Adoption: Increase utilization of Pmweb platforms and products to drive client engagement and satisfaction.
  • Workshop Facilitation: Design and deliver workshops to train clients on effective use of available tools.
  • Project Management: Participate in special projects assigned by management and collaborate with operational teams.
  • Metrics Monitoring: Track client metrics daily to ensure strategies are optimized.
  • Impactful Reporting: Prepare and present weekly and monthly reports with insights on performance and service usage.
  • CRM Strategy Development and Execution: Focus on optimizing segmentation and personalization of campaigns using methodologies such as RFM and LTV.
  • Control Group Implementation: Measure marketing campaign effectiveness to ensure efficient resource allocation.
  • LTV Analysis: Identify high-value customers and propose actions to maximize return on relationship.
  • Multichannel Campaign Development: Create campaigns aligned with customer needs and behaviors using segmentation data.
  • CRM KPI Monitoring: Analyze retention, churn and engagement rates and recommend continuous improvements.
  • Cross-functional Collaboration: Work with marketing, data and BI teams to align CRM strategies with business objectives.
  • Detailed Performance Reporting: Provide insights into customer behavior and campaign effectiveness.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications or related fields.
  • Previous experience managing client portfolios and providing strategic account support.
  • Strong knowledge of digital marketing, CRM campaigns and performance marketing.
  • Familiarity with CRM, CRO and loyalty best practices.
  • Ability to analyze data, metrics and results to identify new business opportunities.

Benefits

  • Health Insurance
  • Dental Insurance
  • Life Insurance
  • Childcare Assistance
  • Birthday Day Off
  • Wellhub
  • Transportation Allowance
  • Meal and/or Food Allowance
  • Language Learning Support
  • Education Support
  • Certification Support
  • Home Office Allowance
  • Structured performance review cycle

Job title

CRM Analyst – Mid-level

Job type

Experience level

Mid levelSenior

Salary

Not specified

Degree requirement

Bachelor's Degree

Location requirements

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