Drive the creative vision and strategic direction across Voodoo’s portfolio of games and apps
Transform strategic insights into clear, actionable creative briefs rooted in benchmarking and ideation
Define guidelines, priorities, and execution standards of the production on a weekly basis
Conduct and continuously update extensive benchmarks by leveraging internal tools and third-party platforms (e.g., MarketIQ, Apptica, Data.ai)
Analyze and deconstruct top-performing competitor creatives, providing actionable insights and storytelling patterns to inform ideation
Benchmark across both mobile games (e.g. Match-3, Hypercasual, Hybridcasual) and apps
Collaborate with Creative Leads, Producers, and the Data Team to ensure effective adoption of benchmarks, streamline reporting, and scale creative learnings
Audit and improve existing creative workflows and propose strategic enhancements to maximize output and creative impact
Identify skill gaps in the creative team and actively participate in sourcing and recruitment of new creative talent
Requirements
Proven experience in a similar role, strategy consulting, or product/creative marketing
Ability to envision, articulate, and document compelling creative strategies
Strong skills in strategic planning, market analysis, and insight generation to align creative direction with user acquisition goals
Confident in using analytics and benchmarking tools (e.g., MarketIQ, Apptica, Data.ai) to interpret data and optimize performance
Strong creative ideation skills to turn insights into powerful hypotheses and ideas
Excellent written and verbal communication skills
Collaborative spirit and strong ability to challenge the status quo in a constructive and forward-thinking way
Fast learner with a versatile mindset, eager to innovate and iterate
Demonstrated track record of leading high-impact, cross-functional projects
Fluent in English
Experience in the mobile gaming or mobile app industry
Benefits
Competitive salary
Premium healthcare (SideCare) for you and your family 100% borne by Voodoo
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